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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. What Email Traits Inspire Customer Loyalty?

Loyalty 52
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Effective lead nurturing campaign

Apptivo

People start the year with gusto and enthusiasm, yet, 92% of New Year’s resolutions are abandoned, according to a study by the University of Scranton. Case Studies and User Stories. Do case studies and user stories that will provide valuable insights to both businesses and customers on the actual value transfer that happens.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

You can also tap into brand influencers who have the power to sway their followers and include them in campaigns for special offers or promotions. This means you need to offer exceptional customer service anywhere your audience gathers. It makes them feel like a valued individual, rather than one of many.

B2B 130
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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ). But, that’s only if you do it correctly. Don’t wait!

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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively.

Marketing 246
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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. What is a Customer Profile? Identify your best customers.