Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights]
No More Cold Calling
JUNE 29, 2023
Your most neglected sales channel is your existing client base. Referrals have an average conversion rate of more than 50 percent (most say it’s closer to 70 percent) and an increased ratio of qualified opportunities. We all had different points of view about lead generation, and conversations often got heated.
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