Remove Channels Remove Customer Remove Decision Maker Remove Incentives
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6 steps to adapt effectively

Sales and Marketing Management

from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Offer the human touch whenever customers need it with your sales team?–?whether

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4 Tips to Motivate Your Sales Team at Year-End

Sales and Marketing Management

If customers and prospects are also sitting in holiday-themed environments, will they really be in the mood to make a deal? Yes because decision-makers may go home but they never really leave the office. Create a holiday incentive program. . Get into the holiday spirit. .

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. What Is Referral Marketing?

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Customer delight is the ultimate goal for any business. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. The results? The results?

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Enter, social listening.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

They are recommendations from satisfied customers or others in your network or center of influence. Sellers cannot just hope satisfied customers spread the word. And they can’t trust they will tell those who matter most, like potential future customers. When you help a customer, most want to return the favor.