If Done Right, Your Referral System Won’t Actually Cost a Thing
No More Cold Calling
AUGUST 1, 2019
Salesforce research brief, Trends in Customer Trust, says fostering trust is the new business imperative. Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. The trust the prospect has for the referral source is transferred to the salesperson. Forget about incentives.
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