Remove Channels Remove Incentives Remove Research Remove Training
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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

The Incentive Research Foundation (IRF), a private not-for-profit foundation that focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs, issued a list of 10 incentive travel facts to commemorate Global Meetings Industry Day.

Travel 205
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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

Salesforce research brief, Trends in Customer Trust, says fostering trust is the new business imperative. Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Martin’s research on buyers and the mistakes salespeople make. Forget about incentives. We all know why. Trust should.

Referrals 289
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6 Ways to Make Your Sales Training Effective

CloserIQ

If you consider sales training to be the first of several steps toward boosting profits, it’s easy to see why it’s such a crucial investment. Sales training lays the foundation for future revenues by increasing your team’s satisfaction, loyalty and competence, all of which improve their interaction with the customer.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Consumers now routinely do lots of online research. Buying a car is an example. According to a 2018 J.D.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

69% of sales professionals are self-taught and have no active social selling training program in place ( source ). 30% of companies say their social selling training needs ‘a complete overhaul’ ( source ). 74% of today’s B2B buyers conduct more than half their research online before making a purchase ( source ).

Buyer 190
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4 ways to use sales gamification in your sales process

PandaDoc

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Employee engagement increases when the incentives are worth the effort required to do well. Offer a buy-in option for a chance to win prizes via a drawing or a raffle.