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Evaluating Your Business Development Strategy

Janek Performance Group

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. Of course, these should include a mix of channels and be spaced over time. This can reveal areas that need improvement and suggest potential remedies, like sales training and coaching. Only 31.5%

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Why is social media the perfect channel for demand generation? Social media can inform and improve your entire content strategy. However, not all content is created equal.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation?

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What Sales Reps Get Wrong When Leveraging AI for Sales Outreach

Hubspot Sales

Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them. Approaching AI as a copy-and-paste tool. AI writing tools should never be a simple copy-and-paste solution. What Sales Reps Get Wrong When Leveraging AI for Sales Outreach 1.

Scale 69
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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Why is social media the perfect channel for demand generation? Social media can inform and improve your entire content strategy. However, not all content is created equal.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Firsthand experience at events gives your employees an opportunity to grow—to be the first in the industry to collect information on new tools and best practices. In the past, employees would go to events, do a little networking, and maybe bring back some useful information. Networking opportunities.

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A Foolproof Framework for Better Incentive Communication

The Spiff Blog

The only remedy is a formal incentive communication strategy. What information do we need to share with reps at each step? When do we have the most trouble finding information? Refine your documentation and communication channels. Ask yourself: Who will be responsible for creating this information?