Miller Heiman Group

OCTOBER 24, 2019

Today we feature a blog by Michael DeRosa, the director of professional development at Travelers Insurance, and one of our 2019 Miller Heiman Group Icons. Channel selling is a different breed of selling from direct sales. Use Sales Training to Differentiate in a Crowded Market.

Channels 51

Channels Sales Management Insurance Insurance 51

Understanding the Sales Force

SEPTEMBER 18, 2023

One major key to success in sales is a salesperson’s ability to reach decision makers. Freddy wrote: “My biggest AHA was really making sure I talked with the owners instead of going to ‘Marketing or IT’ I worked the [Well-Know Manufacturer] channel for 9 years and never once went to the owners first.

Decision Maker 193

Decision Maker Insurance Insurance Call-back 193

Miller Heiman Group

SEPTEMBER 11, 2019

In the latest episode of Move the Deal , host Greg Moore talks with Michael DeRosa, director of professional development at Travelers Insurance. The mission of DeRosa’s team is to be “world-class in underwriting and best in class in sales.”. Growing Indirect and Direct Channel Sales. DeRosa trains underwriters in the U.S.

Channels 52

Channels Insurance Insurance Travel 52

SBI Growth

JULY 20, 2013

However, dealerships are attractive to automakers for one giant reason: they take manufacturer’s inventory and sales expenses off their books. The dealership is an example of the indirect sales channel. Not all indirect channels are bad. Fast food and department stores are two examples of successful indirect channels.

Automotive 316

Automotive Salary Face-to-face Channels 316

Allego

DECEMBER 13, 2023

In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. Sales enablement conferences and other events offer the ideal opportunity for you to build your career skills, learn about new technologies, and hear about new approaches to sales enablement. See you out there!

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Those are things Tripadvisor couldn’t afford—especially as a major player in the hospitality market, which has suffered significant drops during the pandemic. Marketers Operating in the Dark.

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Collateral Marketing Tourism Travel 62

Partners in Excellence

OCTOBER 31, 2023

I responded in my best R2D2 mode: Dear 7Zc591L4F283Gs567432H8Mt, I’m a little confused by your marketing technique. Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! What am I missing?

Insurance 128

Insurance Insurance LinkedIn Intent 128

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. Finally, by proactively owning engagement today, companies can stretch their marketing dollars further. Be amazing.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Some events are incorporating a dedicated Slack channel to make the conversation more manageable and meaningful.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Allbound

APRIL 24, 2018

After rating your candidates, you must identify the right person at each company to speak to about a channel partnership. What's wonderful and exciting about sales — whether you're pitching a modest insurance package or a lucrative channel sales partnership — is that you're appealing to the human condition, which stays constant.

Channels 52

Channels Lead Rank Inbound Insurance 52

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Allbound

APRIL 24, 2018

After rating your candidates, you must identify the right person at each company to speak to about a channel partnership. Want more information around channel partner engagement? In this piece, we unpack this truth as it relates to email marketing. Your goal should be to schedule an introductory call with this individual.

Channels 52

Channels Lead Rank Inbound Insurance 52

Increase Sales

JUNE 26, 2013

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. About the Author.

Social Media 159

Social Media Media B2C Tools 159

Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. So, ask your boss for the budget now, and attend a sales enablement conference next year. See you out there!

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Sales and Marketing Management

FEBRUARY 8, 2021

Together, your employees have a vastly greater voice than your centralized marketing channels. Putting people into our social media and content marketing strategies is like putting an engine into the car. When we’re broadcasting, were not conversing. And we’re missing a massive opportunity as a result.

Social Media 156

Social Media Media Strategy Face-to-face 156

Pipeline

MARCH 12, 2024

From making the first contact to nurturing a lead, sales prospecting is a delicate art. The method your sales reps use to contact the leads affects your bottom line and customer relationships significantly. After all, 43% of buyers think impression matters , and you get only one chance to make a memorable first sales impression.

Cold Calling 52

Cold Calling Prospecting Buyer Persona How To 52

Distribution Pricing Journal

OCTOBER 10, 2023

This post contains sponsored marketing content. It integrates multiple sales channels with major couriers and fulfillment services, automating tasks across your tech stack. The team at Distribution Pricing Journal is thrilled to introduce our new sponsor, Easyship.

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Distribution Scale Journal Discount 52

Sales Hacker

FEBRUARY 14, 2023

But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company.

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

SalesHandy

AUGUST 3, 2020

Somewhat similar to affiliate marketing, a lead generation business generates leads and sells existing products and services for a fee. In other referral models, like affiliate sales, you need your lead to purchase before you can get paid. Is the market itself saturated? Plan and build marketing assets.

Lead Generation 111

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 111

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. To stay ahead of the curve, sales leaders must adapt or fall behind. This article explores the 2023 sales landscape and how sales leaders can position their teams for greater success.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Anthony Iannarino

JANUARY 20, 2020

Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. Both the internet and social media were supposed to change sales forever, eliminating salespeople—along with everything that came before Twitter. These challenges provide a new reality.

B2B 116

B2B Trends Guarantee Insurance 116

Sales Hacker

JUNE 16, 2022

It’s been a tough couple of years, Sales Hackers. From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. Ralph Barsi.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Increase Sales

FEBRUARY 7, 2014

Then hop over to a social media channel and again be awash in small business sales professionals. To increase sales is much easier when you enlist the help of others. Here are some questions to consider: Do you regularly refer others (sales leads) to the small business owners and sales professionals you know?

Social Media 134

Social Media Small Business Small Business Insurance 134

Sales Hacker

AUGUST 30, 2021

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. The pandemic turned markets and sales expectations upside down, leaving only 27% of CEOs feeling confident they’ll see revenue growth in the next 12 months.

Top of Funnel 88

Top of Funnel Data Scale Segment 88

Hubspot Sales

SEPTEMBER 18, 2023

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Sales Trigger Event Examples 1.

Social Media 104

Social Media Google Hiring How To 104

Allego

JUNE 14, 2022

million individual, workplace, and institutional clients, and its products and services include tax savings plans, individual retirement accounts, and group life insurance plans. Because Voya has so many products and services, efficient sales training and onboarding are critical. The company has 14.3 What experiences led you here?

Training 62

Training Hiring Customer Distribution 62

No More Cold Calling

JANUARY 27, 2015

Then there’s the real junk—offers for burial insurance, introductions to Russian beauties, discounts on Viagra, and other nonsense. Companies send mass marketing messages without any idea who the recipients are or what they want. It’s not only stupid; it’s a waste of sales time.

Sage 120

Sage Oracle Social Media How To 120

InsightSquared

MAY 15, 2019

It’s one of my favorite questions to ask a fellow professional in sales operations. Insurance sales rep. Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses. I didn’t hear of sales ops until years after entering the workforce.

Sales Operations 110

Sales Operations Conference Scale Engineering 110

Vengreso

JANUARY 21, 2020

As modern buyers have greater access to information, reviews, and solutions to their business challenges, much of the sales process has shifted to digital platforms. Thus, sales organizations need to implement strategies that leverage digital channels to find, engage and connect with target buyers. Has your #sales team adapted?

Social Selling 88

Social Selling Strategy Social Media Buyer Persona 88

Sales Evangelist

OCTOBER 9, 2020

How 5-Star Reviews Can Increase Conversion Rates Reviews are a great marketing strategy to increase conversion rates. Greenberg , aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. Speak with Donald directly for more sales talks. It will help them elevate their sales game.

Conversion 59

Conversion Insurance Insurance Google 59

No More Cold Calling

JUNE 29, 2023

Sales teams continue to face more and more pressure to ramp up. Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. She’s been a powerhouse in the sales space.

Referrals 177

Referrals Channels Cold Calling Scale 177

Increase Sales

JUNE 20, 2014

After all, sales, customers and managing people must be taken care of first and foremost. General Insurance Services. Additionally, I reconnected with other colleagues such as Rick Gosser of Gosser Corporate Sales and Al Konieczka of AlKon Consulting. This seminar was not about sales, but marketing. Golden Tech.

Social Media 130

Social Media Small Business Small Business Banking 130

Sales Hacker

MARCH 31, 2020

Every day we recover quickly from the many rejections we receive from prospects, clients, and the market, only to hop on a call and get rejected again. Let’s look at how you can adapt to the new sales environment brought on by COVID-19, so you can continue to serve your partners, clients, and team members in this difficult time.

Trade Show 97

Trade Show Tourism Face-to-face Top of Funnel 97

Crunchbase

JUNE 24, 2020

Most of the data is collected through your phone, and they’re able to provide mental health care that’s covered by your health insurance at no extra cost to you. Shamus Noonan is a sales manager at Crunchbase, where he leads a team of AEs & SDRs across inbound and outbound channels. Have questions? Find him on LinkedIn.

Outsourcing Services 97

Outsourcing Services Health Care Real Estate Automotive 97

Allego

NOVEMBER 15, 2018

Today, this key component of modern learning means exactly what it says – sales training that is genuinely personalized , genuinely “just for me.”. What are the advantages of personalized sales training? Training tailored to the individual offers two forms of value: It saves time (the sales reps’ time), which also builds trust.

Training 59

Training Hiring Face-to-face Distribution 59