Remove Channels Remove Marketing Remove Prospecting Remove SAP
article thumbnail

Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

Hear how Cassandra Gholston, CEO of PartnerTap, built a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team. And this was missionary sales.”

SAP 62
article thumbnail

Usings AI To Gain A Competitive Edge In B2B Sales

Alice Heiman

AI is having a big impact on B2B sales by empowering salespeople to focus on what they do best: building meaningful relationships with their prospects. Watch the podcast below or on our YouTube channel. a next-generation, AI-powered, SaaS platform for B2B sales and marketing. About xiQ: xiQ Inc. About xiQ: xiQ Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Tech Simplified: How to Turn Relationships Into Revenues with @ModelN

SBI

This week I interview Russ Chadinha , Senior Director Product Marketing of Model N Revenue Cloud. It is the primary objective for CEO’s and for Sales and Marketing executives. In addition, Model N Revenue Cloud is specifically designed for companies with SAP Financials, Manufacturing and Order Management solutions.

Revenue 131
article thumbnail

Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 103
article thumbnail

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Buying a car is an example. Answer: Yes.

article thumbnail

Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

article thumbnail

Moving to Enterprise Sales {Part 2}: 5 Go-to-Market Prerequisites You Need to Succeed

Sales Hacker Training

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Customer and channel partnerships. Customer and channel partnerships. 1) Marketing: Does your marketing appeal to enterprise orgs?