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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130
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Unleashing Creativity with Resin: A Sticky Business

Smooth Sale

Epoxy resin tables featuring spirals that evoke celestial galaxies serve as focal points in rooms and spark conversations about life itself. This two-component system comprises resin and hardener that, when mixed in specific proportions, undergo chemical reactions leading to hardening.

Chemicals 110
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How LANXESS masters content management with sales enablement technology

Showpad

The core of the problem is that sales and marketing departments work in silo from each other. As a result, more than 65% of marketing content goes unused. All that wasted time and effort is enough to break the heart of any marketer (or CFO). Content chaos is a challenge many companies face. But it’s not the only step.

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The Future of Sales: What will the World Look Like for Sales Teams After the Quarantine? with Hang Black, Episode #147

Vengreso

That is the fascinating topic of conversation I had with my guest in this episode of the Modern Selling Podcast, Hang Black, VP of Global Sales & Technical Enablement at Juniper Networks. She holds a BS in Chemical Engineering from the University of Texas at Austin, plus three patents in semiconductor manufacturing. Click To Tweet.

Chemicals 115
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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

This conversation illustrates a critical point in the creation and management of customer loyalty. For companies serving B2B markets, a properly run sales force that executes the seven activities outlined above is the most effective (and cheapest) loyalty program you can find.

Loyalty 290
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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. These conversations with customers highlight a key point. When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g.,