Zoominfo

MARCH 27, 2019

Consider how helpful it would be to have access to a list of companies that recently ended contracts with your biggest competitor. So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born.

Report 222

Report Data B2B Survey 222

Sales and Marketing Management

DECEMBER 16, 2019

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” The majority of companies don’t have anyone who owns their customer experience or who loses sleep at night over how the company is treating customers.

Company 423

Company Customer Insurance Insurance 423

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles Leaders get to see what works well enough to move forward, and what is holding their teams back.

Report 100

Report Sales Qualified Lead Top of Funnel Lead Rank 100

SBI Growth

APRIL 19, 2023

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

Leads 156

Leads Marketing Qualified Lead Revenue Marketing 156

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Pipeliner

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

Company 52

Company Social Media Apparel Webinar Metrics 52

Zoominfo

APRIL 28, 2020

13% increase in productivity among the call center employees who were allowed to work from home ( Stanford University ) 100% more time was spent discussing non-work related topics by in-office employees ( Airtasker ) 91% of employees reported that they feel they’re more productive when working from home ( TinyPulse ).

Company 258

Company Lead Rank Cancellation Report 258

Zoominfo

JANUARY 14, 2021

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. All that said, an unstable market doesn’t equate to limited investments.

Company 162

Company Microsoft Report Data 162

SBI Growth

SEPTEMBER 18, 2020

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.

Research 267

Research Competition Software Software 267

SBI Growth

SEPTEMBER 18, 2020

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.

Research 149

Research Margin Revenue Marketing 149

Nutshell

AUGUST 3, 2023

As a manufacturing company, a steady customer base is key to your business’s growth, and the best way to maintain that customer base is through sales pipeline management. Today we’re discussing how to manage a sales pipeline for a manufacturing company by looking at five management tactics you can employ today.

Pipeline 118

Pipeline Lead Rank Lead Scoring Company 118

The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. Here, Matt is breaking down the Sales Enablement section of the Media Sales Report with VP/GM at LeadG2 by The Center for Sales Strategy , Dani Buckley , and Senior Consultant , Emily Hartzell.

Report 87

Report Media Sales Enablement Collateral 87

Nutshell

MAY 5, 2023

Some of those tasks involve migrating data, while others involve contacting customers through channels like email marketing. Table of Contents What is the value of automated data reporting? Analyzing your data isn’t just important—it’s the entire reason your company gathers and organizes data to begin with.

Analysis 62

Analysis Report Data Demographics 62

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. How conducting a content audit is imperative when considering a sales enablement overhaul.

Media 96

Media Strategy Marketing Education 96

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. Free Trial What is a Customer Insight Report?

Report 130

Report Ideal Customer Profile Decision Maker Account Based Marketing 130

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. What is a Customer Insight Report?

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Hubspot Sales

APRIL 28, 2023

This article will serve as your guide for automatically tracking and reporting on sales leads using the Lead status property and your HubSpot workflows tool. This also leads to cleaner reporting for managers to glance at. It’s critical to note that marketing emails do not factor into this.

Sales Qualified Lead 105

Sales Qualified Lead Hubspot Report Lead Rank 105

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

Nutshell

FEBRUARY 20, 2024

Want to get more of your marketing team on your CRM and email marketing platform so they can send email campaigns, but don’t want to pay for an entire seat? Introducing three free marketing seats for Nutshell Pro customers and above! Nutshell is here to help sales and marketing teams work better together.

Marketing 71

Marketing CRM Campaigns Email Marketing 71

Gong.io

FEBRUARY 15, 2023

Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. Sales reps and go-to-market teams can take action quickly to advance deals– all while ensuring the customer’s voice is present in every decision.

Software 62

Software Software Report Forecasting 62

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JULY 27, 2020

Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events.

Company 162

Company Infusion Google Analytics Scale 162

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Mindtickle

AUGUST 30, 2018

Get the most out of your sales reporting. In Salesforce’s comprehensive and informative sales reporting blog last year, titled. “7 7 Steps to Creating a Sales Report Your Bosses Will Enjoy Reading”, the usual metrics from daily call reporting to productivity reporting to the pipeline and sales forecasting are covered.

Report 52

Report Company Sales Forecasts Competition 52

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Close.io

JULY 1, 2019

Sales reporting seems like it should be pretty easy—measure what you've done, put it in a spreadsheet, and use it to improve your sales process. Sales reporting is actually really complex. Unfortunately, most companies don't approach it the right way. Sales reporting stage 2: You think you know what you're doing.

Report 91

Report Hiring SalesForce Data 91

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. Even the best companies fall into this unproductive cycle. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. What Motivates Sellers to Use Marketing Content.

Collateral 106

Collateral Marketing Report Motivation 106

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Mindtickle

AUGUST 30, 2018

How to Get the Most Out of your Sales Reporting. In Salesforce’s comprehensive and informative sales reporting blog last year, titled “7 Steps to Creating a Sales Report Your Bosses Will Enjoy Reading”, the usual metrics from daily call reporting to productivity reporting to the pipeline and sales forecasting are covered.

Report 53

Report Company Sales Forecasts Competition 53