Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Zoominfo

JUNE 28, 2023

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

JUNE 26, 2020

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. It’s not easy, but it’s worth it because it can set your organization apart from the competition. Here’s how you can do that.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Decision Maker 76

Decision Maker ROI Scale Case Study 76

MTD Sales Training

JUNE 29, 2017

When your decision-makers see the efforts you are making to support their business rather than just sell products, they will believe you have a part to play in the future of their business. To become a favourite with the decision-maker, you need to personalise the contacts you have with them, customising at every opportunity.

Decision Maker 163

Decision Maker Hotels Loyalty Up-Sell 163

Hubspot Sales

NOVEMBER 20, 2023

Imagine you are the founder and manager of a company that once sold project management software to IT companies, but now, you’re expanding your focus to marketing agencies — specifically catering to internal marketing teams. AI could help write personalized email templates that target the specific role of your target audience.

Industry 98

Industry Top of Funnel Decision Maker Demographics 98

Zoominfo

SEPTEMBER 20, 2021

Every salesperson has a hefty responsibility: find new business, engage decision-makers, and close deals. Your competition wants in on the action, too. Next step: pull up the org chart and decision-maker direct dials and start calling. How do you engage customers and get them excited about your offer?

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Janek Performance Group

DECEMBER 12, 2023

For sales professionals experiencing a dip in their sales momentum, there could be an opportunity to reassess strategies beyond external factors like product quality, market competition, or economic conditions. Decision-makers have become more guarded and discerning. More and more people are involved in decisions.

Decision Maker 62

Decision Maker Face-to-face Pivotal Call-back 62

Emissary

NOVEMBER 14, 2022

Check out the B2B marketing infographic below for a guide to how account intelligence can drive enterprise B2B marketing success. Selling tech to enterprise and having the right marketing approach can be a struggle. A plan based off of incorrect intelligence or too-broad insights can impact the success of your marketing efforts.

Account Based Marketing 52

Account Based Marketing Account B2B Marketing 52

SalesforLife

APRIL 29, 2019

Their challenge was that they wanted to reprioritize those accounts to look for competitive advantages that would help them increase results. Which accounts were red flags, meaning you have symmetrical competitive disadvantages? Build a list of all your active customers in a specific market. Here’s how.

Competition 74

Competition Account Decision Maker How To 74

Mindtickle

MARCH 6, 2016

Easier said than done, I set about researching the best way to identify key decision makers, and here’s a summary of the best advice and tips that I found. Sam Kusinitz defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Decision Maker 52

Decision Maker Top of Funnel Buyer Persona Buyer 52

Mindtickle

MARCH 5, 2016

Easier said than done, I set about researching the best way to identify key decision makers, and here’s a summary of the best advice and tips that I found. Sam Kusinitz defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Decision Maker 52

Decision Maker Top of Funnel Buyer Persona Buyer 52

Zoominfo

MARCH 1, 2022

Staying ahead of personnel moves is a critical competitive advantage in every industry and economic sector, with 44% of workers in a recent survey saying they plan to look for a new employer in the next year. More than ever before, people are taking control of their careers and seizing opportunities in today’s evolving business environment.

Prospecting 100

Prospecting Decision Maker Hiring ACT 100

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The decision-makers you want to reach aren’t playing hide-and-seek with your team. It’s much, much easier to get to decision-makers with a referral introduction.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s 2021 survey of technology executives , 75% said they had an ABM function centralized in the marketing team. Beef up your contact list with all possible decision-makers.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Account 52

Lead411

FEBRUARY 22, 2024

Top 5 Company Enrichment API Tools in 2024 Here are the Top 5 Best Company Enrichment API’s for your CRM Lead411 Clearbit Zoominfo Demandbase FullContact If you want to make it in the fast-paced sales and marketing industry, you need access to precise and current corporate information.

Tools 52

Tools Company Real Estate Ideal Customer Profile 52

No More Cold Calling

JANUARY 24, 2019

According to CSO Insights’ 2018/2019 “Sales Performance Report,” sales leaders say the “most impactful barriers to achieving sales success this year” include: difficult competitive differentiation (39.4%) and inability to generate enough qualified leads (37.8%). In fact, that’s why many buyers shy away from gated marketing content.).

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. And, you can only achieve that level of consistency by maintaining a shared understanding of what’s in the minds of the decision-makers you’re targeting. Enter, the Customer Insight Report.

Report 130

Report Ideal Customer Profile Decision Maker Account Based Marketing 130

DiscoverOrg Sales

MAY 1, 2019

This was just bang the phones, get the decision makers, sell the deals. It was no longer a competitive advantage. Empower the sales team to target higher-level decision makers. I think that every salesperson out there would prefer talking to decision makers all day long. This was pre-technology stack.

Decision Maker 120

Decision Maker Meeting Scale Outbound Sales Team 120

Janek Performance Group

SEPTEMBER 5, 2023

Maybe it was the price, or your seller couldn’t sway a decision maker. These include: Sales process Buying process Competition Marketing Product development Finance A win-loss analysis can reveal your customer’s perspective of your sales process. Also, there are more decision makers.

Analysis 62

Analysis Decision Maker Scale Survey 62

No More Cold Calling

JULY 20, 2017

They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. This digital dependence actually decreases productivity and extends the time it takes to reach a decision-maker. Outpaces the competition (if you have any, you have the inside track).

Account 285

Account Referrals Lead Generation Cold Calling 285

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. And, you can only achieve that level of consistency by maintaining a shared understanding of what’s in the minds of the decision-makers you’re targeting. Enter, the Customer Insight Report. The marketplace.

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Sales and Marketing Management

DECEMBER 13, 2019

Sales managers need to approach the final weeks of the year with leadership that taps into the competitive nature of their teams because sales professionals won’t lose their desire to be “on top” just because Santa is coming to town. . Yes because decision-makers may go home but they never really leave the office.

Motivation 177

Motivation Lead Rank Lead Scoring Decision Maker 177

Pointclear

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads. Decision maker engaged.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Marketing Decision Maker 100

The ROI Guy

AUGUST 3, 2018

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business.

Competition 45

Competition Comparison Decision Maker How To 45

Hubspot Sales

APRIL 12, 2021

However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. Below, we'll detail the specifics around sales processes and how enterprise sales differs from SMB and mid-market sales. How Enterprise Sales Differs from SMB and Mid-market Sales. Length of Time.

Enterprise 99

Enterprise Enterprise Marketing Buyer Persona 99