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3 Ways Financial Marketers are Using Data to Better Connect with Their Customers

Sales and Marketing Management

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes. Current Data Privacy Laws.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Consumers are savvy: They research, read reviews, and often have more touchpoints throughout the sales process than ever before. Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Show value.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

The Power Of Storytelling to Educate Consumers At its core, storytelling is more than just sharing facts and figures; it’s about connecting emotionally with audiences so they can understand why certain issues are so important.

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Data Privacy in Marketing: Best Practices for Protecting Customer Information

Connext Digital

As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging it for marketing purposes.

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5 Data Hygiene Best Practices for Keeping Your Database Clean

Autoklose

In business, data is everything. Marketers and salespeople heavily rely on huge volumes of customer and sales data in order to be able to tailor campaigns and promote their products or services. Therefore, it’s only logical if the data they use isn’t accurate, their efforts won’t be successful. Establish data governance 3.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. Answer: No. Answer: Yes.

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