The Pipeline

JULY 23, 2015

The answer I get is “the decision maker”. Now I have used a lot of different directories and databases, and they all give a title, not role in decision. But let’s say they did, the real question is what happens when you speak to that decision maker. This needs to be a conversation of peers; not equals, but peers.

Decision Maker 120

Decision Maker Objections Case Study Face-to-face 120

Understanding the Sales Force

MARCH 13, 2024

When you partner with those decision makers, they write you into the spec and/or dictate to procurement to whom the business must be awarded. At Kurlan, we role-play each scenario in order to demonstrate what good conversations sounds like. Many companies struggle to answer that question but it’s easy for me to answer.

Decision Maker 193

Decision Maker Data Hiring Proposal 193

Babette Ten Haken

APRIL 8, 2019

That is why business decision makers turn off and tune out presentations and communications from the left brain thinkers in your organization. When business decision makers tune out these talented professionals, their actions negatively impact workforce productivity and profitability in your organization. Hands down.

Decision Maker 101

Decision Maker SME Ideal Customer Profile Engineering 101

SBI

FEBRUARY 22, 2018

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. Who’s the right decision-maker now? Sellers need clean, integrated, structured, real-time data and insights to inform the right conversations. You’re left asking, where did my contact go?

Decision Maker 139

Decision Maker Closing Prospecting Top of Funnel 139

SalesHandy

FEBRUARY 23, 2021

Especially when you’re looking for decision makers, who’re usually inaccessible, and often indistinguishable from other prospects within the organization. Hence it is important to learn and figure out how to find decision makers in a company as part of your sales process. Who are Decision makers in a company.

Decision Maker 52

Decision Maker Company How To Campaigns 52

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. Elevating Your Sales Conversations for the C-Suite.

Decision Maker 87

Decision Maker ACT ROI How To 87

Mereo

JULY 14, 2022

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. Elevating Your Sales Conversations for the C-Suite.

Decision Maker 52

Decision Maker ACT ROI How To 52

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. Elevating Your Sales Conversations for the C-Suite.

Decision Maker 52

Decision Maker ACT ROI How To 52

No More Cold Calling

OCTOBER 1, 2021

You know how to have conversations and build relationships—the most important ingredients for sales success. How to Reach Decision Makers Every Time. Salespeople continually struggle with reaching B2B decision makers. Read “ How to Reach Decision Makers Every Time ”). Where’s the conversation?)

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

BuzzBoard

SEPTEMBER 11, 2023

As a sales professional, it is crucial to have a deep understanding of the small business market in order to effectively sell to this segment. By familiarizing yourself with the characteristics of the SMB market, you can tailor your sales approach to meet their specific requirements. Let’s talk ‘CONVERSATIONS that CONVERT’.

Small Business 103

Small Business Small Business Ideal Customer Profile Conversion 103

DiscoverOrg Sales

NOVEMBER 9, 2016

Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Yet, making these conversations meaningful is difficult to learn and master. Combined with semi-personal messaging, persistence is critical for increasing sales conversions.

Conversion 224

Conversion Decision Maker Outbound Top of Funnel 224

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Conversational Bots: ?Prospective Remember, the decision-maker is the one that will help you hit your quota.

Quota 296

Quota Channels Decision Maker Cold Calling 296

Understanding the Sales Force

APRIL 15, 2024

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. Just like our son’s approach to baseball, salespeople need to be more selective, use a better approach, and make sure their conversations and meetings count. What are the twelve biggest challenges?

Hiring 182

Hiring Discount Decision Maker Call-back 182

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Sales Hacker

JUNE 7, 2021

But what are these insights that will transform the conversations salespeople have? Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights and topics.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. Alternatively, ask a current customer within that company whether you can use their name as a referral to open the conversation.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Sales and Marketing Management

SEPTEMBER 17, 2017

In order to reach, pitch and ultimately close a deal, sales professionals need to be engaging with prospective decision-makers (6.8 per B2B buying decision) across social media platforms. Whether it takes you one attempt or nine attempts to reach the decision-maker, being patient is key.

B2B 192

B2B Decision Maker Conversion Social Media 192

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! Selling, discuss exactly how to connect and engage with decision makers and avoid the "middle management trap". Target a specific market instead of trying to target everyone. This requires deep-dive research on market forces, disruption, and compliance regulations.

Sales Qualified Lead 85

Sales Qualified Lead Decision Maker Prospecting Strategy 85

Alice Heiman

SEPTEMBER 13, 2023

If you want to grow your business, your entire go-to-market team has to be in perfect alignment. A fully aligned go-to-market team is crucial to success, and, in this interview, Pouyan shares how he achieves it. As Pouyan explains, aligning your go-to-market team has nothing to do with tools and processes. Customer Success.

Marketing 88

Marketing Decision Maker Outbound Software 88

Mindtickle

MAY 21, 2021

Conversation intelligence solutions offer invaluable support to sales managers. These solutions record, transcribe and score customer calls, serving them back to sales managers to use as fuel for more effective coaching conversations. Pre-qualification call. Discovery call.

Coaching 104

Coaching Conversion Sales Coaching Lead Rank 104

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? This blog is your ticket to mastering the art of using account-based marketing on LinkedIn. It’s like flipping the script on traditional marketing and making it work hand in hand with sales.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Pointclear

NOVEMBER 13, 2017

The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). We strongly believe that great technology, while necessary, does not replace great conversations. Of course not.

Media 266

Media PointClear Sales Qualified Lead Direct Mail 266

Janek Performance Group

DECEMBER 12, 2023

For sales professionals experiencing a dip in their sales momentum, there could be an opportunity to reassess strategies beyond external factors like product quality, market competition, or economic conditions. Decision-makers have become more guarded and discerning. More and more people are involved in decisions.

Decision Maker 62

Decision Maker Face-to-face Pivotal Call-back 62

Zoominfo

MARCH 29, 2023

Here are a few ways to make sure you’re prepared for every potential conversation. Cross-Functional Alignment Your go-to-market strategy depends on alignment. We’ve put together some ways to drive better alignment between sales and marketing, including ways to deduce if your teams are misaligned in the first place.

Sales Cycle 130

Sales Cycle Intent Signal Lead Rank Decision Maker 130

Understanding the Sales Force

MARCH 13, 2024

We must role-play each scenario so that we can demonstrate what a good conversation sounds like but salespeople who have never attempted option 2, and whose experience is limited to option 1, are unable to play the part of the prospect in an option 2 role play because they can’t wrap their heads around the possibility.

Decision Maker 170

Decision Maker Proposal Distribution Territories 170

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s 2021 survey of technology executives , 75% said they had an ABM function centralized in the marketing team. Conversation. Conversion. Start Meaningful Conversations. Calibration.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Account 52

Sales and Marketing Management

FEBRUARY 11, 2014

Teaser: It is predicted that as much as 80 percent of all purchasing budgets will soon be controlled — and decisions justified — by companies’ senior-most decision makers, including the proverbial C-level executives.

Decision Maker 227

Decision Maker Conversion Buyer Industry 227

Understanding the Sales Force

JANUARY 31, 2024

In the sales process, the milestones are also signs that guide you along the way to help you confidently enjoy the conversation, without being called out, in the appropriate time frame for your sales cycle, and finally closing the opportunity. Milestones are anything but restrictive.

Sales Process 182

Sales Process Decision Maker Sports Construction 182

Mr. Inside Sales

NOVEMBER 26, 2022

Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Four: “I understand; I didn’t expect to catch you in the market right now. Then keep the conversation going by asking an additional qualifying question. Identifying decision makers.

Face-to-face 156

Face-to-face Decision Maker Objections Gatekeeper 156

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Here’s why.

Marketing 52

Marketing Lead Rank Positioning Lead Scoring 52

Increase Sales

MAY 27, 2016

Funny thing about selling, simplicity works especially when you make your SMB sales conversations memorable. Now some would be disappointed at such a turn of events believing the man was the decision maker. The sales conversation started about how she became involved in her husband’s business. Share on Facebook.

Conversion 96

Conversion Decision Maker Social Media Education 96

Mr. Inside Sales

JANUARY 31, 2020

It also means that the decision makers have all agreed that their buying motives (needs) are such that a decision needs to be made now. In addition, what is also important about timeline is that if the prospect you’re speaking to isn’t in the market at this moment, it means you can relax behind your pitch.

Decision Maker 199

Decision Maker Face-to-face Gatekeeper Inside Sales 199

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. You may wish to measure the conversion rate against your buyer personas.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114