Truth Bomb: Salespeople All Look Alike to B2B Buyers
No More Cold Calling
MAY 25, 2023
One insurance broker, attorney, banker, or consultant? Talk to any software vendor, and they can’t wait to show you their cool software. But buyers don’t actually buy software. They buy what the software does for them—how it saves time, decreases costs, engages customers, tracks referrals, etc. You have a choice.
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