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Improve Your B2B Sales Process with Company and Contact Data

Zoominfo

Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales. Of course, it’s not impossible to gain access to top sales prospects by first speaking to a gatekeeper. Spend less time searching and more time selling. Qualify and prioritize leads quicker.

Data 193
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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot Sales

Capitalize on your inbound marketing. Leverage your CRM to inform your efforts. Learn how to communicate with gatekeepers. It's the archetype of a company with the needs, interests, budget, market position, and scale — among other factors — required to be interested in a solution like yours. Personalize your outreach.

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Forget About Your Sales Comfort Zone [January Referral Selling Insights]

No More Cold Calling

I’ll have a new platform for my referral course, and I might even have a new CRM. Also, here’s what you might have missed from No More Cold Calling this month: Learn How to Get the Gatekeeper on Your Side. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper.

Referrals 156
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How to Measure Sales Fitness

Sales and Marketing Management

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. Think of someone who disrupts an executive’s day by getting past the gatekeeper explaining he/she knows that person and is following up ‘our previous discussions’ – yeah right!

How To 218
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How Digital Dependence Derails Account Based Selling Teams

No More Cold Calling

They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. There are hundreds of great applications for account based sales development—CRM, marketing automation, social-selling tools, advocate platforms.

Account 285
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The Sales 2.0 Gift Horse

Sales 2.0

I jumped into the client’s CRM system to see what notes lay in there. One thing I found in the CRM system was the name of this account’s head of marketing. I typed this head of marketing’s name into Linkedin. Then I searched by the account’s name and the word “marketing”. So then my habits kicked in.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!