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They Actually Said My Sales Lead Generation Is Old School

No More Cold Calling

I joined LinkedIn in March 2004 and Twitter in May 2009, and I often write about the benefits of social selling (and the pitfalls). When people refer you, they’re wagering their reputations, so they must be confident that you will provide insights, won’t pitch, value the trust they have in you, and have a stellar follow-up.

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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. It’s important to communicate with your customers where they are already conversing.

Retention 223
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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. The Company’s Twitter Account. A company's Twitter account can give you valuable information on its messaging, identity, and mission. Various Blogs.

Research 127
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Don’t Confuse Recommendations with Referral Leads

No More Cold Calling

Just because clients are willing to refer you doesn’t mean they will. “Turn 70 percent of your prospects into customers.” I dug a little deeper and learned the statistic referred to the Net Promoter Score (NPS)—a tool many companies use to survey clients about their willingness to recommend these businesses to others.

Referrals 120
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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The official term for this is influencer marketing and it refers to a strategy in which brands enlist the help of influencers to promote their products or achieve other vital business goals. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). On average, businesses generate $6.50

B2C 209
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Eating Workplace Culture One Bite at a Time – Part 10

Increase Sales

How likely are you to refer a friend to this organization? Funny isn’t it, many in leadership will use this question to gauge external customer loyalty, but ignore internal customer loyalty? As noted previously when discussing customer focus , unhappy customers are costly and become bad PR beacons.

Loyalty 70
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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Rather than one centralized location, Reddit is made up of hundreds of thousands of subfolders that act as individual forums—referred to as “subreddits”. Instead, it’s your reputation that matters most—and on Reddit, that reputation is referred to as “Karma”. r/marketing.

B2B 157