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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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AI in Sales Management…is just getting started

Sales 2.0

This is the first in a series of interviews with sales management subject matter experts, examining the current and future states of AI in sales. This first interview is with Oliver Churchill , the founder and CEO of Acuity Sales Decision Science. But the data doesn’t exist yet.

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Use Sales Scorecards Because People are Fickle

Understanding the Sales Force

For their example, the author used salespeople who were promoted to sales managers based on their sales performance, but not because they had any specific skills or capabilities to be effective sales managers. Their sales management performance was poor. Everyone is to blame and people are fickle.

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Opportunity Math……

Partners in Excellence

Let’s look at some “opportunity” math. One of the most interesting data points is the sharp decline of win rates—particularly around those SaaS companies focused on growth and scaling. 60% of the opportunities we compete for end in no decision made! We never even get exposure to those opportunities!

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

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Data Visualization for Sales and Marketing

The Digital Sales Institute

Data visualization for sales and marketing provide insights right in step with the rise of big data. More and more companies are using visualization tools and techniques to communicate the insights they receive from data analysis around customer profiles, customer product mix, trends, geographical locations etc.

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