Remove Data Remove Marketing Remove Prospecting Remove Sales Management
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Data-Driven Sales: Modernizing GTM with Greater Insights

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From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

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If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Let’s jump in.

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3 Reasons to Normalize Your Data

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Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

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Marketing hacks to make you a sales management guru

Sales and Marketing Management

Author: TIM HOULIHAN Sales managers are a rare breed. Most organizations employ one sales manager for every six to 10 sales reps. Making it to the sales management ranks indicates you occupy a spot that roughly 90% of your peers have not. Use data. ?Don’t So can sales managers.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce.

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Data, Data, Everywhere…….

Partners in Excellence

.” Today, we seem to face the same thing in selling, except now it’s data. We have more ability to collect data, about customers, about the performance of our marketing initiatives, about the performance of our sales people. But the data (hmmmm) shows exactly the opposite thing.

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Buyer Engagement: 3 Crucial Data Tips

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You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. These leaders typically don’t have time for cold sales calls.

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