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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 12% higher sales attainment.

Research 257
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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111
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Unlock Growth: Identifying Your Ideal Small Business Customer for Targeted Outreach

BuzzBoard

Accurate profiles not only streamline the sales process but also assist in effectively comprehending and delivering to your target audience. It takes into consideration customer demographics, behavior patterns, motivations, and goals. It takes into consideration customer demographics, behavior patterns, motivations, and goals.

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Embracing Diversity and Inclusion in Sales

Janek Performance Group

Further, these not only help shape the culture of sales teams but also the outcomes they achieve. In a LinkedIn/Forrester study, 60 percent said their sales team’s diversity contributed to their success. Here, we’ll examine the multifaceted importance of diversity and inclusion in sales. percent white.

Hiring 62
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Implementing Real-Time Personalization in B2SMB Sales

BuzzBoard

Real-Time Personalization Explained Real-time personalization, often powered by AI or generative AI, involves tailoring marketing content and messages in real time based on user behavior, preferences, and demographic information. To be more specific, real-time personalization goes beyond traditional sales approaches.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. What demographics do they share? According to a Hubspot study : 39% of people will stop engaging with a website if images won’t load or take too long to load. Make each piece of content valuable to your audience (read: not just sales copy).

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How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

Studies have shown that some people stress out when they travel. Studies show that businesses that understand their audience’s intent get more traffic and revenue than those who stumble in the dark. Most small business owners use demographics to reach customers. Is it chocolate? Maybe you are thinking about vacations?

Channels 174