JANUARY 24, 2020
Don’t sell to anybody. OK, I mean don’t sell to just anybody. You really should be careful who you invite to give you their money. The problem is every deal seems great until you actually “get married” to your prospect and they become your client. As you know many such “marriages” end up in unhappy breakups. When you have a book of business and take a look at your customers, you will inevitably see segmentation. It’s nearly always the old Pareto situation.