Thu.Apr 12, 2018

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When you answer a prospect's question, avoid two words - Yes and No.

Jeffrey Gitomer

When a prospect asks me a yes or no question, I never answer yes or no. When a prospect asks me any question, I always answer in the form of a question.

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How to Build Your Email List in Seven Steps

Zoominfo

Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Slowly but surely, you’ll be left with inaccurate and unreliable data.

How To 202
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The Secrets of Sales Success

Sales and Marketing Management

Author: Kevin Harrington Why is it some people struggle to sell their products or services no matter how hard they try, while others seem able to sell just about anything to anyone? It’s almost as if people who experience phenomenal sales success know something others don’t, like they have insider info that gives them an unfair advantage. It’s like they have access to sales secrets no one else knows.

Intent 189
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Customer Complaints Breed Sales If You Handle Them Correctly

Jeffrey Gitomer

The customer is always right. Except when they are wrong, which is most of the time. In sales right and wrong don't matter.

Customer 193
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Trustworthy Leadership in Business or Life Is Key to Hitting Your Goal

Connect2Sell

( NOTE: This guest blog post about trustworthy leadership was written by Steve Smith, sales director of U.K.-based company The Tree Group. He’s the one in the orange shorts.).

Groups 154

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Don't Put the Cart Before the Horse in Sales Management Training

Connect2Sell

I don't have anything against sales management training. … But, in most cases, the approach puts the cart before the horse.

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Aren't Making Enough Sales? Your Numbers Will Tell You Why!

Jeffrey Gitomer

There is a sales adage that says: Your chances for success increase in proportion to the number of sales calls you make. It's amazing how the truth can be so simple. If it's so simple, why don't you do it?

Sales 121
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12 Smart Strategies to Speed Up Your Sales Cycle

Hubspot Sales

Ahh, the never-ending quest to create the perfect, predictable sales cycle. To figure it out would be like discovering the holy grail of sales. But -- as you know -- the insane number of variables and blockers in each sale makes it near impossible to fool-proof the system entirely. That’s not to say, of course, there aren’t ways to make sales cycles more predictable.

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When Bad Sales Happen to Good People

Jeffrey Gitomer

There's good and bad in all professions. Sales is no exception. Surveys show the only thing lower than a salesman in the minds of many Americans is a politician.

Survey 123
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How Top Sellers Treat Buyers

Engage Selling

Let’s not beat around the bush. There is absolutely a difference between how top sellers interact with people, compared to how mediocre or poor sellers interact with people.

Buyer 104
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What are the 19 Early Warning Signals that the Prospect is Ready to Buy?

Jeffrey Gitomer

Question – When is the buyer ready to buy? Answer – He'll tell you if you just pay attention.

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How Taking a Different Road Can Put You on the Right Course

SalesLatitude

The idea of taking a different road can really open one’s eyes. I was recently talking to some associates about the novelty of doing things differently to see if you get different results. For example, eating with your left hand when you’re right-handed, or taking a different route to work instead of the same one every time. Maybe you’ll get a different result or learn something new.

Course 95
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Why do salespeople fail? Because they think they will.

Jeffrey Gitomer

Do you have a positive attitude? Everyone will say yes, but less than one in one hundred actually do! One percent.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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The Ultimate Guide to Sales Enablement and Creating a World-Class Sales Organization

Miller Heiman Group

“To be effective, sales enablement must be seen as a strategic discipline that is set apart from other functions such as marketing and training, even though those functions contribute to enablement.”. — “Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force”. Understanding sales enablement as a distinct, strategic discipline is a relatively new development.

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8 Data-Backed Ways to Boost Performance in a Sales Development Team

Hubspot Sales

The sales development role is here to stay. We’ve long known companies employing sales development (or business development) representatives see higher revenue and return on investment. When the sales development team has good communication with account executives and marketing, the sales machine works efficiently and results are impressive. In an effort to understand the sales development function and its role in the sales process, InsideSales.com Labs conducted a study of over 1,000 companies

Data 85
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How to Win Clients and Influence Prospects with Sales Enablement

SalesforLife

With sales representatives’ success rates taking a downward turn over the last five years, many sales professionals have wondered what the solution is. When social selling and digital selling paradigms have done so much to propel sales growth, the question becomes more concerning. Why are sales representatives’ quota attainment levels falling?

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s M

Vendor 63
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How to Reduce Stress in the Sales Workplace

Xactly

Stress is something every person deals with at some point in time, both at home and at work. In demanding circumstances, stress acts as our bodies’ physical fight or flight response, where the body releases the chemicals to help us decide how to act. In the workplace, stress is an important thing for managers to watch for. Overstressed employees are often subject to burnout, reduced efficiency, and physical or mental health issues.

How To 67
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How Can Marketing Make The Most Of Sales Enablement Solutions?

Veelo

Many sales enablement solutions promise impressive benefits for your sales team. But you’ll need more than that if you want to implement a sales enablement platform. As you examine sales enablement solutions for the best fit, you’ll need internal buy-in from your marketing team. What’s in it for them? If you do it right, your […].

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How Sales Intelligence Help Salespeople be More Timely

Vainu

Imagine picking up the phone for a cold call, getting the right decision maker on the line, delivering your sales pitch and then hearing this: “Thanks for calling, your timing is great! We’re just in the need of what you’re offering. Tell me more.”. This little dream scenario might sound silly here, and sure, that exact phrase might never be used by any high-up executive at a Fortune 500 company who’s accidentally answered a call from a salesperson.

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Oracle Taught Me Customer Service Can Help Align Sales and Marketing

Jeff Davis

It was such a pleasure being invited to attend Oracle's Modern CX conference this past week as a marketing influencer. I was really interested in understanding how the principles of customer service (CX) could be applied to helping B2B organizations align Sales and Marketing. The I also learned a ton from interviewing CX thought-leader - Shep Hyken.

Oracle 54
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Chasing Failure with BJ Miller, AgileCraft

Igniting Sales Transformation

In this episode, I talked with BJ Miller, VP of Sales for Central/Rocky Mountain at AgileCraft about Chasing Failure. That’s right. I said failure. A unique and intriguing topic that provided some interesting perspective on why failing is not a bad thing. BJ suggested today’s topic but before we got into the meat of our conversation, I asked BJ to share her experience as a competitive swimmer that led to her becoming an Olympic Gold Medalist, an amazing accomplishment and part of a long li

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3 Things Sales Leader Get Wrong When Coaching Sales Reps

Sales Result

Cliff is not your top sales performer. A “C” player at best, Cliff rarely makes his quota. And he never tries to improve. Cliff seems perfectly happy with the status quo, which bothers you as a sales leader whose younger years were spent as a hungry sales rep, always innovating your approach and working hard to exceed your own number. To top it all off, if Cliff could just up his numbers by 10%, it would help your branch move to second place in your company.

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Did Your Needs Analysis Uncover A Need? One Need?

The Center for Sales Strategy

Congratulations. You've conducted a needs analysis and discovered a need for a prospect (their desired business result) for a prospect. But, is that good enough? How many needs did you uncover? Surely a serious conversation with a prospect about current challenges, unrealized opportunities, hassles, and trends, would uncover multiple desired business results.

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Comment on LevelEleven | Salesforce.com app to motivate salespeople with sales incentives and gamification. by Why Design is Important for your Business

LevelEleven

[…] always be more productive than a simple spreadsheet or a physical notebook with tabs. Programs like Level Eleven used design to solve usual business and sales problems and save precious […].

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Finding Your First Channel Partners: An Introduction to the Craft

Allbound

Your product is good and so are your people. You’re ready to increase customers, to grow revenue. You’re ready to scale. Now if only there were more selling hours in the day. When it comes to scaling revenue, your biggest blocker is time, in which case there’s a proven strategy at your disposal: channel sales. A channel sales model is one where third parties — resellers, distributors, affiliate partners, independent retailers — sell your product.

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Comment on 5 Potential Sales Pitfalls and How LevelEleven Solves Them by The Salesperson’s Guide to Social Media: LinkedIn | LevelEleven

LevelEleven

[…] can be a powerful tool for connecting with customers and prospects, but it can also lead to sales pitfalls when misused. In order to send messages that stick with prospects, you need to have a strategic […].

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The Six Principles of Influence And How to Use Them To Become A 10x Sales Rep or Marketer

Drift

Everyone is looking for the secret to growth. We spend a ton of time trying to hack it. A/B test it. Or–if we’re lucky–we’ve already found that illusive bright spot, and now, all we have to do is exploit it. But long before we were trying to understand human behavior in the digital world, psychologists like Robert Cialdini were studying it in the social one to understand how humans.