Good to Great Sales Teams
Braveheart Sales
OCTOBER 1, 2020
Jim Collins’ bestselling book “ Good to Great ” has been a roadmap followed by many companies striving for greatness. It’s also a nice reminder about not settling for just “good.” I’ve been re-reading it lately, as I sometimes do, and couldn’t help thinking about the many parallels between the book’s central research and a sales organization. The book analyzes what “great” companies did differently from very good or nearly great companies.
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