LeadBoxer

JULY 11, 2020

Without a personalized marketing experience filled with carefully timed emails and retargeted ads to keep you top of mind, many of your leads could stall out or fall through the cracks. Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections.

Lead Nurturing 88

Lead Nurturing Lead Rank Lead Scoring Software 88

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence. 15:09) Convincing technical founders to value go-to-market expertise. (19:06) valuation).

Enterprise 89

Enterprise Enterprise Networking Sales Process 89

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

FEBRUARY 3, 2020

Likewise, sales and marketing departments may be siloed, so implementing a formal customer reference program requires some marketing of its own. It requires the insights and direct input from multiple departments, but perhaps most significantly, from sales and marketing. Define benefits for stakeholder groups.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Apptivo

APRIL 28, 2022

Real estate is a business based on trust and loyalty, and it is to be noted that more than 80% of new sales in property businesses come from referrals either through friends, family members, existing clients, current contacts, relatives, and peer groups. What is real estate CRM software? What is real estate CRM software?

Real Estate 52

Real Estate Software Software Ideal Customer Profile 52

Allego

MAY 28, 2020

Onboarding new hires quickly and rolling out sales and marketing strategies consistently are two challenges many sales organizations face, especially now that most B2B sales teams are virtual. Founded in 1969, Software AG is an enterprise software company with over 10,000 customers in over 70 countries.

Software 87

Software Software Hiring Strategy 87

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Cincom Smart Selling

AUGUST 27, 2020

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. Product launches are complex events that involve lots of moving parts, events and people. Product marketing data.

Marketing 118

Marketing Distribution Discount System 118

Allego

JANUARY 24, 2019

These days, some folks have sworn off events due to the opportunity cost of time spent out of the field, and the difficulty justifying the expense. At Allego, however, we’ve had great success driving meaningful business from event activities. Here are the 5 events that we think are a must-attends this year. Unleash 2019.

Account Based Marketing 54

Account Based Marketing Face-to-face Conference Microsoft 54

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Sales Hacker

SEPTEMBER 23, 2020

Sales kickoff (SKO) events are often long, expensive get-togethers that leave attendees looking forward to the flight home. Virtual events have the potential to change that. Virtual Events Have the Potential to Be Better. Virtual Events Have the Potential to Be Better. Traditional events are too long and too expensive.

Scale 75

Scale Hotels Networking Groups 75

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Sales and Marketing Management

SEPTEMBER 27, 2019

A Fortune 250 software company recently conducted a highly controlled field experiment where the only difference between the participants was whether they received training or not, and what modality the training was delivered. Control groups. The reps were randomly selected to be part of one of three groups: No training.

Training 214

Training Exercises Decision Maker Coaching 214

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Lead411

JUNE 11, 2024

Whether you’re a seasoned marketer or new to the field, understanding the intricacies of B2B lead generation can significantly impact your bottom line. Content Marketing Create Valuable Content: Develop blog posts, whitepapers, video, eBooks, and case studies that address the pain points and needs of your target audience.

Paid Content 52

Paid Content Lead Rank Lead Scoring Webinar Metrics 52

Sales and Marketing Management

JUNE 29, 2020

Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. Consumer rebates – Use rebates to drive sales, capture market share and keep the pulse of the customer. Group travel is down, but not out. Are you digital-ready?

Engineering 156

Engineering Revenue Incentives Incentive 156

SBI

OCTOBER 1, 2014

They’ll all be participating in this year’s Dreamforce 2014 event at the Mosconi Center in San Francisco. “Event” is perhaps not the right word to use. This year looks to be the biggest event of it’s 12 year history. Act-On Software. Use Act-On for all your online marketing campaigns.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Zoominfo

JULY 12, 2022

According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep. The solution? Instant, automated scheduling.

Meeting 100

Meeting Demand Generation Demand Generation Targets Microsoft 100

Pipeliner

APRIL 17, 2024

Thankfully, choosing the right vacation rental software can provide your rental business with a hub for managing many of the most common activities needed to maintain and promote vacation properties. Let’s look at some common vacation rental problems that could be solved through modern management practices and better software.

Policies 52

Policies Social Media Software Software 52

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Lead Rank 97

Lead Rank Referrals Lead Scoring Ideal Customer Profile 97

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. Gartner, Inc.

Trends 52

Trends Marketing Advertising Advertising 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Smooth Sale

MAY 20, 2024

Jumpstarting Your Small Business’s Growth Via Pexels In-Depth Market Research First, get to know your market like the back of your hand. Getting into market research lets you find your sweet spot and get your offerings just right. Think surveys, focus groups, and all the data-crunching tech you can get your hands on.

Strategy 101

Strategy Small Business Small Business Networking 101

Zoominfo

APRIL 22, 2020

Similarly, Loom , a screen video and recording software, is removing the recording limit on their free plan and also giving free access to K-12 schools and educators. Zoho is offering free access to its remote work software, Remotely, until July 1st, 2020. Giving us face-time with our colleagues–and our loved ones.

Company 173

Company Customer Microsoft Film 173

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media. What is it?

Media 72

Media Company Distribution How To 72

Pipeliner

JUNE 10, 2020

Getting Ready For Recovery was a live event that was broadcast on YouTube on May 26th and featured 10 experts from 10 different fields. Watch the recorded event now. This unique 90-minute live event focused on practical advice for how to best set up for the recovery from multiple different perspectives.

CRM 85

CRM Groups Pipeline Social Selling 85

Pipeline

MARCH 12, 2024

These goals can be broken down into four groups. Enable clear communication with your sales, marketing, customer support, and accounting teams. Here are 5 more other reasons: Unity: your sales, marketing, and customer service teams will all be on the same page, no more departmental silos. Therefore, specify your goals.

CRM 52

CRM Lead Rank Top of Funnel Strategy 52

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. When you understand the types of events that precede spending, you can look for them in the future. UnitedHealth Group.

Company 156

Company Prospecting Oracle Transportation 156

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. Why performance marketing isn’t effective.

Revenue 84

Revenue Marketing Hiring Media 84

eGrabber

NOVEMBER 11, 2021

But sales prospecting and email marketing always require choosing B2B prospect lists with relevant information and high levels of personalization. LikedIn Groups. LinkedIn groups are a gold mine of B2B prospects. If you are already a part of LinkedIn groups that you want to target. Buying prospect lists might be easy.

B2B 53

B2B Prospecting Sales Qualified Lead Lead Generation 53

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. The Bridge Group, Inc.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Partners in Excellence

FEBRUARY 28, 2024

In my naivety, I did not exclude taking a role in marketing if this would make me such a person. I managed a team of software and hardware engineers and external subcontractors. They also were not aware of the amount of software to be developed for the requested functionality. I excluded though to become a seller.

Lead Rank 114

Lead Rank Lead Scoring Ideal Customer Profile Customer 114

Crunchbase

MARCH 1, 2023

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170