Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Expansion by developing a new product.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up? How are go-to-market teams more productive with ZoomInfo and Salesforce?

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Zoominfo

OCTOBER 22, 2021

Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. What is Sales?

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

AUGUST 26, 2021

Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. The importance of sales is self-evident, but business development is also vital to any sales organization, particularly in a struggling market.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI Growth

NOVEMBER 17, 2012

A plan suggests marketing and sales can execute on the revenue goal. One way to do this is to conduct an account segmentation analysis of your markets. The goal is to determine things like: Account penetration opportunities. The goal is to determine things like: Account penetration opportunities. New market pursuit.

Top of Funnel 310

Top of Funnel Penetration Scale Funnel 310

SBI Growth

OCTOBER 13, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Several years ago, he left a corporate job to work for a start-up. John was focused on the stock options and start-up lifestyle. The company could not penetrate an already competitive market. The funnel dried up.

Hiring 310

Hiring Lead Gen Top of Funnel Penetration 310

Zoominfo

APRIL 2, 2018

The benefits are staggering: Sales managers spend only an average of 5% of their time coaching, but sales coaching increases sales productivity up to 88% ( source ). We recommend that you meet with the members of your team at least once a month and make sure they’re using best practices and are up-to-date with any recent developments.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

PandaDoc

FEBRUARY 23, 2024

Opportunity management is an approach that focuses on identifying and managing business opportunities for client acquisition, market expansion , strategic partnerships, and more. What will this opportunity bring me in terms of results (revenues, exposure, market penetration, etc.)? What’s their business value?

Opportunity 52

Opportunity Sales Qualified Lead How To Proposal 52

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SBI Growth

DECEMBER 29, 2013

But the follow up questions are critical. Pie-in-the-sky market share figures determines quota. Pie-in-the-sky market share figures determines quota. No historical performance, account penetration, or product maturity calculated in quota. Follow @DrewZarges. Follow @MakingTheNumber.

Quota 310

Quota Penetration Incentives Incentive 310

SBI Growth

SEPTEMBER 6, 2012

This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MARCH 27, 2019

So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Penetrate new markets: As growing companies look to expand, understanding the technological landscape can reveal opportunities to reach new markets. The 2019 Technographic Data Report for B2B Sales Organizations.

Report 222

Report Data B2B Survey 222

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Zoominfo

AUGUST 4, 2021

But how do you effectively leverage chat on your website that isn’t just another pop-up? Here is a breakdown of the six types of visitors you will see on your website, followed by steps for greeting each one via your chatbot or a team member. Elle Woulfe, PathFactory’s VP of marketing, calls this the Intelligent Content Delivery.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Allego

AUGUST 4, 2022

And that persistence and penetration into the person’s office without having to drive three hours to be in person was crucial in our success during that time.”. That’s because every time that you talk with somebody or hang up from a conference call, the story changes. Here’s the fact we’re going to deal with—fact, not fiction.

Video 118

Video Hiring Face-to-face Penetration 118

Zoominfo

FEBRUARY 26, 2021

You’ve felt the pain too, sales teams struggle to keep up with data entry, quote generation, and other tasks that take them away from selling. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. The Rise of Sales Automation.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Hubspot Sales

JUNE 22, 2020

These methods can vary based on several factors, including a company's business goals, its place in its market, consumer preferences, and the quality of its product. The specific demand-based pricing method a company will employ also relies on how and when a company enters its market. Penetration Pricing. Disney World.

Examples 88

Examples Penetration Airlines Scale 88

SBI Growth

NOVEMBER 22, 2012

Many marketing purists focus on the mechanics of segmentation work. Good segmentation will also give you the following: Exactly which customers have up-sell and cross-sell potential? Then you have to design a plan that reps, managers, directors all follow to maximize the up-side. What’s available in the market?

Segment 288

Segment Customer Territories Penetration 288

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Are your marketing campaigns generating the desired return on marketing spend? Marketers need to "feel the pain" of the sales team.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

DiscoverOrg Sales

APRIL 16, 2019

These deals are marked by the following characteristics: High perceived risk. Basically, corporate hierarchy lets you be a lot more strategic with your sales approach, penetrate the enterprise more broadly – and sell more. From the time we hang up to the time we sign an agreement, what needs to happen?

Enterprise 120

Enterprise Enterprise B2B Data 120

SBI Growth

DECEMBER 5, 2012

Penetrating new markets. When the CEO worries about his team's abilities, he ends up in the weeds. You can only add management if it frees you up to work on the business strategy. If you add a $300K resource and you’re still tied up in tactics, what’s the point? Hiring someone will free up your time.

Hiring 303

Hiring Sales Talent Tools Exercises 303

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. This guide answers the following questions: What are the steps in creating a good GTM strategy?

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Crunchbase

FEBRUARY 22, 2021

Unfortunately, in full-cycle sales organizations, salespeople usually don’t pay enough attention to prospecting until the sales pipeline dries up. They don’t realize that filling up the pipeline with leads early in the sales cycle is a vital part of the process. Account penetration + identify the ideal customer profile.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SBI Growth

SEPTEMBER 23, 2012

Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Sales needs Marketing to generate demand , educate leads, and supply qualified opportunities.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

SEPTEMBER 15, 2021

But how do you effectively leverage chat on your website that isn’t just another pop-up? Your Six Most Important Types of Visitors Here is a breakdown of the six types of visitors you will see on your website, followed by steps for greeting each one via your chatbot or a team member.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

The Pipeline

JUNE 12, 2014

VP’s, Directors, Managers, and Front-line reps all love to throw up the Word to avoid dealing with issues and/or challenges they face but don’t like, i.e. “Active Management”. I asked what expectations are set either in terms of activities, pipeline coverage, or territory contact/coverage/penetration. Any coaching plans for the reps?

Penetration 267

Penetration Sales Qualified Lead Face-to-face Coaching 267

Zoominfo

APRIL 11, 2019

The benefits are staggering: Sales managers spend only an average of 5% of their time coaching, but sales coaching increases sales productivity up to 88% ( source ). We recommend that you meet with the members of your team at least once a month and make sure they’re using best practices and are up-to-date with any recent developments.

Sales Qualified Lead 100

Sales Qualified Lead Penetration Face-to-face Quota 100

SBI Growth

SEPTEMBER 20, 2012

Obtain market penetration projections. To learn more about sales enablement and obtain our product launch sales compensation checklist sign up for our Q3 Make The Number Tour. Product Marketing and Internal Strategy have vital information. Specifically, strategy and marketing should have mapped a buyer’s journey.

Compensation 244

Compensation Incentives Incentive Penetration 244

SBI Growth

SEPTEMBER 11, 2012

But after spending thirty minutes in the field with a sales rep, I quickly realized the real problems lie elsewhere such as: Marketing wasn't providing qualified leads to the sales team. In this case, we needed to know all of the companies within a given zip code, their potential spend and account penetration. Follow @DanBernoske.

Territories 306

Territories Top of Funnel Analysis Penetration 306