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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates.

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10 Best Survey Apps of 2023: Hear From Your Audience

Nutshell

If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1:

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. If you’re not sure who your core audience is, try using Google Analytics to see who’s already visiting your site and buying your products/services. Make each piece of content valuable to your audience (read: not just sales copy). Never fear.