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The Second Mega-Threat to the Sales Industry: Mishandling of Data

Pipeliner

This article continues our series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. With any situation, you cannot remedy an issue or change your strategy if you don’t know what caused the problem.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 325120 Industrial Gas Manufacturing. 332911 Industrial Valve Manufacturing. 445210 Meat Markets.

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What is the Importance of CRM in the Healthcare Industry

Apptivo

The Healthcare industry is a fast-paced booming sector where new technologies and innovation work along for the betterment of humans. In short, the healthcare industry has to face a number of challenges in its everyday operations. So, how can you manage the operations of the healthcare industry? Here is where CRM tools come in.

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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308
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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Weekly Roundup: Increase Employee Engagement, Walking Away from Prospects + More

The Center for Sales Strategy

Don't find fault, find a remedy.". Markets shift, economies surge and ebb, leadership changes, but the constant in every organization is the intrinsic motivation of staff. They are propelled by the same basic wants and needs as pre-industrial revolution workers. - MOTIVATION -. AROUND THE WEB -. > What are these motivators?

Remedy 118
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CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

market share in the CRM industry, according to prior analysis from Gartner. Data remedies in place of implementations could save money. If companies could avoid that fraction of implementations in favor of data-based remedies, annual implementation costs generally might decrease by $460 million. Salesforce holds about 19.5%

Analysis 246