Sales and Marketing Management

DECEMBER 14, 2020

This makes all sellers “inside sellers,” which opens the door to improving their productivity, performance and cost structure, while also imagining how former field sales teams should be operating on a cadence versus an expense account. All selling is inside selling. Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

SalesLoft

DECEMBER 1, 2021

One of the biggest challenges for B2B sellers is competing in oversaturated markets. Your customer stories and case studies come in handy here. Increase sales velocity with the flywheel effect. While many companies use the term “funnel” to describe their marketing and sales process, “flywheel” has become the newest buzzword.

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Hiring 52

The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. Josiane heads up TeleSmart Communications , and is leading practice and thought leader in the area of inside sales and management. How can that be?

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

DiscoverOrg Sales

NOVEMBER 9, 2016

Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. As sales science continues to evolve, what impacts will that have on the art of sales communications?

Conversion 224

Conversion Decision Maker Outbound Top of Funnel 224

SBI Growth

JANUARY 21, 2013

5 years ago, the two black boxes of reliable data were Sales and Marketing. Today, marketing has dramatically changed. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns.

Face-to-face 244

Face-to-face Vendor Decision Maker Inside Sales 244

Mereo

SEPTEMBER 24, 2020

This article, written by Mereo’s 2020 summer intern and future revenue performance leader, dives into how COVID-19 has affected specifically inside sales teams, field sales teams and sales enablement teams. Inside Sales Teams. Sales Enablement Adaptation.

Inside Sales 78

Inside Sales Face-to-face Field Sales Sales Enablement 78

HeavyHitter Sales

JANUARY 18, 2014

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today.      '

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

DiscoverOrg Sales

MAY 7, 2015

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Consider Marketing Technology vendors and their target audience: marketers. Has the digital revolution had a positive or negative impact on your sales cycle?

Lead Rank 120

Lead Rank B2B Education Research 120

Highspot

DECEMBER 19, 2023

To truly unlock their potential, a robust sales development playbook is vital. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. What Is a Sales Development Playbook? Furthermore, the playbook aligns sales activities with broader business goals.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Score More Sales

APRIL 30, 2014

Recently we posted about a study that showed the power and necessity of follow up in building relationships with buyers who ultimately do business with you. If you have been in your sales role for some time, look historically at how long it took from first dial to closed deal with past clients. Increase Opportunities.

Follow-up 222

Follow-up Ideal Customer Profile Decision Maker Buyer 222

SBI

NOVEMBER 14, 2019

Sales process is constantly evolving. Make sure your sales organization is ready to do so as well. NANCY: HOW SHOULD COMPANIES DECIDE WHICH APPROACHES TO SALES TRANSFORMATION ARE RIGHT FOR THEM? VLAD: Recent studies show that businesses are actually doing a pretty good job in setting up their sales processes in the right way.

Sales Process 100

Sales Process Data Top of Funnel SalesForce 100

Sales Hacker

DECEMBER 7, 2018

Obtaining a ton of qualified inbound leads can be a blessing for your sales team – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.

Inbound 74

Inbound Sales Qualified Lead Lead Rank B2B 74

Score More Sales

APRIL 30, 2014

Recently we posted about a study that showed the power and necessity of follow up in building relationships with buyers who ultimately do business with you. If you have been in your sales role for some time, look historically at how long it took from first dial to closed deal with past clients. Increase Opportunities.

Follow-up 144

Follow-up Ideal Customer Profile Decision Maker Buyer 144

Velocify

FEBRUARY 21, 2013

Are your sales efforts producing diminishing returns? No matter what industry you’re in, it’s inevitable that your market approach, processes and technologies will need to evolve over time in order to maximize revenue potential. Or it could be an undisciplined sales force failing to update CRM records in a timely or accurate manner.

Pipeline 75

Pipeline Leads360 Sales Cycle Inside Sales 75

Nutshell

JANUARY 14, 2020

The SaaS industry has different selling techniques , key metrics , and sales process activities compared to the ones you’d encouter while selling a tangible physical product or a more traditional service like a marketing consultation package. By the end, you should have a clear roadmap for reaching your or your company’s sales goals.

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

Vengreso

JANUARY 28, 2022

Thinking through the common questions, objections, or pain points of your ideal customer can be helpful in determining how to engage with them, what content to send to them, and what the best approach may be for moving them through the sales cycle. Sales Engagement vs. Sales Enablement. HubSpot Sales Hub.

Examples 123

Examples Strategy Lead Rank Lead Scoring 123

Sales Training Connection

FEBRUARY 9, 2015

In a Harvard Business Review post, Rafi Mohammed reviewed an interesting McKinsey study on the relationship between price increases and profits. In the study McKinsey worked with the Global 1200. The key to the McKinsey study was of course – “if demand remained constant.” ©2015 Sales Momentum, LLC.

Discount 50

Discount Negotiation Study Engineering 50

The ROI Guy

JANUARY 11, 2017

Based on independent research from MHI Global / CSO Insights, taking your value marketing and selling to the next level can: Reduce the number of deals ending in “No Decision” by 30% Improve win rates to 51% (a 40% improvement) Boost the number of sales reps meeting / beating quota to 69% and increasing the average annual revenue attainment to 87%.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Chorus.ai

MAY 27, 2020

It made me better because I consulted inside sales teams for a few years afterward when it was really hard to sell.” “And Because of the way things were going, the market was ours for 3-4 years and we could just go for it.” The stock market bounces off the bottom but doesn’t reflect the main street.”.

Outbound 62

Outbound Segment Coaching System 62

HeavyHitter Sales

MARCH 5, 2014

Here’s one of my recent Harvard Business Review articles titled the  Why Sales Organizations Fail.           What prevents a sales organization from achieving success? Every sales organization can be classified based upon whether it is in a “Build,” “Compete,” “Maintain,” “Extend,” or “Cull” stage.

Hiring 108

Hiring Scale Territories Penetration 108

Sales Hacker

OCTOBER 22, 2020

The average person’s attention span is only about 8 seconds, according to a study by Microsoft. The fastest way to cement it into your head is to pick up the phone and actually run through it with a few people (or a lot, depending on your market size). How many accounts are in active sales cycles already? Train for It.

Account 70

Account Analysis Gatekeeper Decision Maker 70

SalesHandy

JUNE 5, 2020

While re-engaging, your goal should be to guide your leads to the next stages of the sales cycle as quickly and smoothly. Once your lead nurturing sequence is live, it is crucial to measure its impact on sales. Open rates, responses, closes, and sales cycle times measure the impact of your lead nurturing efforts.

Lead Nurturing 80

Lead Nurturing Sales Qualified Lead Lead Rank Lead Scoring 80

Hubspot Sales

JULY 31, 2018

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback.

CRM 95

CRM System Hubspot Lead Rank 95

LeadFuze

NOVEMBER 30, 2021

Sales leaders are responsible for the success of a company. Marketing provides necessary resources, while sales is crucial to capturing valuable turf. Recruit, Organize, and Segment Your B2B Inbound Sales Team. Marketing sends a follow-up email to the client with more information about what they bought.

Inbound 52

Inbound Sales Qualified Lead Hiring Lead Rank 52

Mindtickle

JANUARY 27, 2016

Measuring the impact of sales enablement on business metrics is not straightforward. With marketing, it’s easy – traffic and leads are your go-to metrics. With sales — it is revenue generated and the number of deals closed. But what is it for sales enablement? Metric 4 — Sales cycle.

Sales Enablement 52

Sales Enablement Top of Funnel Hiring Sales Cycle 52

Mindtickle

JANUARY 27, 2016

Measuring the impact of sales enablement on business metrics is not straightforward. With marketing, it’s easy – traffic and leads are your go-to metrics. With sales — it is revenue generated and the number of deals closed. But what is it for sales enablement? Metric 4 — Sales cycle.

Sales Enablement 52

Sales Enablement Top of Funnel Hiring Sales Cycle 52

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Velocify

JULY 21, 2017

We recently caught up with long-time client, Guaranteed Rate, to chat about their challenges and successes over the past decade and how Velocify has helped them rise to the top in an ever-evolving mortgage market. Like any growth-oriented business, Guaranteed Rate’s primary focus was to accelerate sales. Let’s dive in! The Challenge.

Guarantee 40

Guarantee Lead Rank Lead Scoring Case Study 40

Tony Hughes

FEBRUARY 22, 2018

Any advanced selling system is based on the fundamentals however you have to leverage a process and acknowledge the nurturing required for an effective sales cycle to happen in social environs over time. My research and experience bears out that it can only become a core strategy once the aforementioned materials are studied and lived.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. And its not just your direct sales reps that have the issue.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Hubspot Sales

JUNE 22, 2018

Do you help with lowering cost of goods sold, increasing uptime of machinery, ensuring compliance, maximizing lead-to-customer conversion rates, lowering operating costs, or increasing market share? TB : In a study of 35+ technology companies , for every 1,000 accounts prospected, the average SDR sourced 33 opportunities.

Buyer 106

Buyer Prospecting Top of Funnel Ideal Customer Profile 106

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

Zoominfo

JUNE 3, 2021

But when the pandemic sent the world into lockdown, almost 90 percent of sales moved to the Inside Sales model of video conferencing, voice calls, and web-based technologies. In early June 2021, the ZoomInfo database listed 117,436 professionals with the term “Inside Sales” in their job title within the United States.

Outside Sales 147

Outside Sales Face-to-face Travel Lead Rank 147

OnePageCRM

FEBRUARY 8, 2018

Emma-Jane McLennan – Marketing and Communications Manager, OneLaw. They identified a niche in the market for a simple to use, low administration legal practice management system. This meant they needed to implement a more streamlined sales process so each team member was reminded when to follow up. That’s important ”.

Sales Cycle 29

Sales Cycle System Ideal Customer Profile CRM 29

Zoominfo

JUNE 3, 2021

But when the pandemic sent the world into lockdown, almost 90 percent of sales moved to the Inside Sales model of video conferencing, voice calls, and web-based technologies. In early June 2021, the ZoomInfo database listed 117,436 professionals with the term “Inside Sales” in their job title within the United States.

Outside Sales 130

Outside Sales Face-to-face Travel Cold Calling 130

Green Lead's B2B

MARCH 13, 2013

Every sales organization I talk to these days is ramping their Sales 2.0 It's a fun topic for a guy like me who loves sales and loves technology. The Sales 2.0 Selling Power is a media cosponsor of the Sales 2.0 Lisa : From the very first Sales 2.0 Conference in 2007, it was clear that Sales 2.0

Trends 30

Trends Jigsaw Conference Survey 30