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How to Measure and Maximize Trade Show Return on Investment

Nutshell

When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show performance and better allocate your marketing budget to drive optimal results. Our Sell to Win Playbook provides tons of expert advice on what it takes to turn prospects into sales.

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Maximizing Success with Digital Sales Referrals: A Guide

Vengreso

With these insights at hand, you’re well-equipped to maximize the benefits of Digital Sales Referrals in your business strategy. Say hello to social media networking, email marketing, content creation, and SEO. With physical meetings and travel on hold, businesses had to adapt fast.

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How Virtual Training Helps Maintain Momentum in the Face of Travel Restrictions

Allego

Download our Virtual Training Quick-Launch Kit to find out how you can maintain productivity in the face of travel restrictions. With travel restrictions in place, presenters must “stand and deliver” for the camera. Corporate travel restrictions mean less contact with prospects, with the industry, and with the market.

Travel 114
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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Not only were we looking to prospect into companies located in the United States, but we also decided to start exploring new opportunities for serving industries outside of forest products,” Zambo says. We didn’t have a formal prospecting strategy,” Zambo says. “We In 2020, we did 959 shipments in the entire year.

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4 Reasons Why You Need Sales and Marketing Alignment for Virtual Selling Success

Allego

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. What we discovered was a new focus on the importance of sales and marketing alignment. Reason 1: Marketing is the glue that makes sellers effective.

Marketing 129
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Ways to Effectively Promote a New Product or Service 

Smooth Sale

However, the real difficulty is marketing it well enough to draw in your target audience and generate significant revenue. In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Every platform has a distinct function and target market.

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.