Sales and Marketing Management
DECEMBER 11, 2020
Author: Stephanie Quilligan With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. Your media invitees may not have to factor in travel time for a virtual roundtable, but they’ll still need a compelling reason to attend.
Sales and Marketing Management
FEBRUARY 10, 2020
Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. Google Marketing Live. SMX Advanced.
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No More Cold Calling
JANUARY 3, 2013
as they hop on the social media bandwagon makes for a crowded ride. Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment. Everyone yelling, “Me, too!” Here’s my view….
Nimble - Sales
FEBRUARY 5, 2019
Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers.
Igniting Sales Transformation
MAY 11, 2018
In this Conversations with Women in Sales interview, I talked with Jen Sieger, Director Inside Sales Specialist Team at Microsoft about Digital Sales Best Practices. How Jen and her team members are driving Digital Selling within Microsoft. Jen Sieger, Director Inside Sales Specialist Team at Microsoft. Connect on LinkedIn.
Igniting Sales Transformation
MARCH 14, 2018
Sales Director in the Emerging Solutions Group at Microsoft. She started in marketing at Microsoft and eventually advanced into a sales role. In Christine’s current role in the emerging solutions group and their charter is to land new business acquisitions or launch first-party solutions from Microsoft. Christine is a Sr.
Sales and Marketing Management
JULY 30, 2018
Author: Jennifer Tomlinson and Alon Leibovich The word “dark” has nefarious connotations, but when it comes to the internet and social media, dark really just means private or anonymous. Dark web and dark social are fairly common, easy-to-understand terms, but what about dark marketing? What Dark Marketing Means for Your Business.
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