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Aligning Your Go to Market Strategy Around Account-Based Marketing with Shari Johnston, Casetext

Igniting Sales Transformation

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Little/no sales management experience.

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Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. **revised Posting. The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Ken Thoreson, Acumen Management Group, Ltd.

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Revenue Intelligence – video

Pipeliner

Mona Akmal is CEO and Co-founder at Falkon AI, a product and engineering veteran, helping companies build resource-driven teams. From beginning as a software developer at Microsoft to being the CEO of the number one GTM intelligence tool, she has gained her expertise with time and patience. He is CSMO at Pipeliner CRM.

Revenue 52
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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. The magazine describes this elite group as “resources that can assist companies in becoming the best that they can possibly be.” Full details appear in this month’s downloadable Top Sales magazine.

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

During his tenure at Businessland, Dan advanced into sales management, covered various territories, got his first experience with sales training, and ultimately helped grow the company from $2 million in sales to $1.4 He didn't have access to the resources allocated to the other key persona “Marketing Mary.”

Hubspot 102