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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

Once the word got out that we were in search of rockstar sales professionals and leaders to highlight in our series, we’ve had the privilege of speaking with many incredibly talented individuals. Director of Sales at DiscoverOrg, Ally Brettnacher , Senior Account Executive at Sigstr, and Simon Mutlu , Large Enterprise Accounts at Slack.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead.

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Smart Selling Visions: Up-Close with Top Revenue Leader Henry Schuck

SBI

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? What problem/s are you solving for sales and/or marketing organizations ? An investment in a solid data source will shorten the sales cycle.

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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Marketing must be on the hook to get good quality leads to sales. To learn more about how world-class marketers are enabling their sales teams to hit quota now, click here. Rick has most of his success selling to VP’s and above. The Problem.

Lead Rank 282
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Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

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3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

As a sales team manager, you want to see your reps improve their close rates. This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. Read on or jump ahead to these sections: What is Sales AI? 3 Ways AI Improves Sales Enablement.

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Working to automate your social selling emails

Sales 2.0

Sales people have had automation for a long time but the traditional form of automation aligned with the traditional view of the sales job. But now email has become an incredibly popular sales tool (maybe too popular but that’s a discussion for a different post.) In a typical selling day other things interrupt.