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Overcoming Pandemic Challenges by Streamlining the RFP Process

Sales and Marketing Management

Businesses across the country are taking pivotal actions to prioritize their digital selling efforts, especially now that trade shows and conventions are off the table for the foreseeable future. Using available collaboration tools can help improve communication and simplify the sharing of information between workers.

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The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience

Allego

And Ajikawo shared her thoughts on the pivotal role technology plays in bridging the gap between sellers and buyers, emphasizing the importance of leveraging data-driven insights and AI to personalize the buying experience and streamline the sales process. Ajikawo’s insight extends beyond just identifying the problem.

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Executive Interview:Tom Pisello of @Mediafly

SBI

When asked by Forrester, 74% of buyers say they want sellers to not present a canned pitch, but pivot presentations / meetings to discuss what the buyer wants to talk about. The buyer designs their own story, and the seller quickly pivots to the right educational graphics, insights and recommendation guidance.

ROI 108
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How to Use Video Marketing to Showcase a Small Business’s Products or Services?

BuzzBoard

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. Small businesses, a pivotal part of our economy, typically operate with slim marketing budgets. Additionally, video marketing is an ideal tool to showcase small businesses.

Video 52
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Best Digital Sales Room Software Buyer’s Guide

Allego

The original Digital Sales Room concept revolved around automating the sales process, such as responding to requests for proposals (RFPs) , collecting signatures, and managing document workflows. Sellers recognized they need more sophisticated tools that can assist them in engaging today’s informed and independent buyers.

Software 125
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Sales Enablement In a Remote Work Reality

Sales and Marketing Management

client and prospect meetings, and industry tradeshows getting postponed and canceled, how can sales teams pivot quickly to drive productivity in a new (predominantly virtual) environment? Managers, themselves, must effectively use all the tools at their disposal (e.g., Reacting proactively. to drive and track readiness.

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How to Generate Small Business Leads

BuzzBoard

Generative AI based sales tools are adept at swiftly adjusting their approach according to market shifts and customer preferences, ensuring that the outreach remains relevant and engaging. Use these sessions to understand their needs better and propose tailored solutions.