The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience
Allego
MARCH 12, 2024
In the ever-evolving landscape of B2B sales, the quest for a seamless and efficient buying experience remains a critical challenge. She argues that while many organizations profess to prioritize the buyer’s journey, their actions frequently fall short, defaulting to aggressive sales tactics over genuine assistance.
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