Remove whose-job-is-it-to-understand-the-buyers
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Whose Job Is It To Understand The Buyers?

Partners in Excellence

But his first critical success factor really struck me, Understand Your Buyers. We need to understand our buyers intimately, in order to engage them, and sell our solutions. We need to understand our buyers intimately, in order to engage them, and sell our solutions. They develop the solutions we sell.

Buyer 70
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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

Co-founder and CTO The fear-mongering is everywhere; artificial intelligence will replace humans and kill jobs by automating the things that we do. To get to the answer of that question, we need to dig beneath the surface and understand what artificial intelligence is all about, and what it is likely to do to each industry that it affects.

Scale 195
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How To Build Relationships With Customers And Clients

MTD Sales Training

Most buyers we speak to don’t have much time for salespeople. The reason is they still think of them as being slick-talking, time-draining, pressure-inducing parasites who are trying to rip buyers off and get as much profit as possible. How can we regain control of this impression that many buyers have of us as unprofessional leeches?

Customer 219
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It’s One Thing To Believe – Another To Understand

The Pipeline

Understanding that is crucial, believing that it delivers value to everyone in the value chain is dangerous. The problem is too many sales people confuse the deliverable with what the buyer set out to achieve with said deliverable. I have talked a lot on this blog about the need for sales people to get past or over their product.

Banking 225
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[SURVEY] The B2B Buyer Persona: 30 Ways to Get Inside the Mind of Your Target Buyer

DiscoverOrg Sales

First, the bad news: Most B2B buyers don’t trust salespeople. They don’t think salespeople do a good job of explaining how a product helps their business specifically. B2B buyers often take issue with salespeople for a host of reasons. And again, they don’t really know what was on the buyer’s mind. The good news?

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Overcoming the Top 6 Client Objections

Janek Performance Group

While there can be countless reasons for this, top sellers know the value of patience, understanding, and empathy when confronting these protests, and here are ways to overcome the top-six client objections: Budget. Therefore, it is the seller’s job to generate demand. Of course, sellers know this is only partly true.

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July Metaphor Min: Get Them Out of the Harbor!

Anne Miller

Fast forward to modern times: Steve Jobs didn’t excite buyers with a technical description of the Apple iPod. Calling it “A thousand songs in your pocket,” an image they could understand, was what made people rush out to buy it.] You are the sales manager of this tech firm. What would you do?

Up-Sell 117