SBI

JANUARY 23, 2011

If you’re one who has vowed to take charge in 2011 and deploy the right tools to get the job done, we want to help. We are publishing a long list of sales and marketing software buyer’s guides throughout 2011. Apart from the buyer considerations, we tell you what you need to know about the latest features; Campaign management.

Software 57

Software Software Marketing Lead Rank 57

The Pipeline

APRIL 1, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Take the Long View - See it as a Campaign: Accept that it is going to take multiple messages to get a call back. So plan to make it a campaign.

Pipeline 223

Pipeline Twitter Call-back Cold Calling 223

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Demand Generation Targets 51

SBI Growth

AUGUST 30, 2013

IN 2011, the SEC published their landmark study on buyer behavior. Step #5 – Build a Campaign Framework. There is a skills gap in knowing how to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads. Make sure you account for these variances.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

Pointclear

AUGUST 14, 2012

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

Sage 58

Sage Microsoft Advertising Advertising 58

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A healthy, robust marketing tech stack can sustain, supplement, and improve your campaigns — driving unprecedented productivity and pipeline for sales.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies.

Data 100

Data Account Based Marketing Demographics Campaigns 100

The Pipeline

APRIL 27, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. For Email Newsletters you can trust. RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. December 2010. November 2010.

Pipeline 223

Pipeline Cold Calling Hiring Compensation 223

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla.,

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Every aspect of the company is emphasized on social media, from lead generation campaigns to posting for new hires to funny Twitter wars with other brands to system outages updates. One issue: content can be all over the place.

Social Media 162

Social Media Media Revenue Scale 162

The Pipeline

NOVEMBER 28, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. December 12th, 2011. December 12th, 2011. November 28th, 2011. November 28th, 2011. November 28th, 2011. November 28th, 2011.

Buyer 219

Buyer Pipeline Twitter Hiring 219

The Sales Hunter

NOVEMBER 26, 2011

Nov 26, 2011. Another critical piece is don’t forget to do an email campaign during this time period. Copyright 2011, Mark Hunter “The Sales Hunter.” December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

Motivation 217

Motivation Prospecting Ideal Customer Profile Hiring 217

The Pipeline

JUNE 17, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. June 17th, 2011. I am totally aghast at companies that think that their social media campaign is going to be the answer to ALL of their sales issues.

Pipeline 240

Pipeline Cold Calling Twitter Social Media 240

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

Social Media 60

Social Media ROI Media B2C 60

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Mobile Devices Make Loyalty Immediate (2011-present). Building customer loyalty has always been about gathering data.

Loyalty 226

Loyalty Data Airlines Influencer 226

The Pipeline

MARCH 26, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. From content creation, to repurposing content, to fully understanding the difference between just executing a drip campaign, to complete nurturing.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

HeavyHitter Sales

OCTOBER 12, 2008

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011. Shocking Presidential Campaign News Video. Listed below are links to weblogs that reference Shocking Presidential Campaign News Video : Comments. Closing Techniques Using Sales Linguistics.

Campaigns 60

Campaigns Video Penetration Software 60

The Pipeline

MAY 13, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

APRIL 8, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. April 8th, 2011. April 8th, 2011. April 8th, 2011. April 8th, 2011. April 8th, 2011. April 8th, 2011. April 8th, 2011.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The Sales Hunter

JANUARY 31, 2012

To get the customer to call you does require you to have a strong marketing / awareness campaign, but when you do have it in place, the results can and will be impactful. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

Ideal Customer Profile 180

Ideal Customer Profile Prospecting Hiring Negotiation 180

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more.

Social Media 130

Social Media Media Revenue Scale 130

Sales and Marketing Management

AUGUST 21, 2020

And, while down from its peak in 2011, over 1.5 This means that if you would like to send SMS campaigns in both the U.S. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. It remains, by many estimates, to be the world’s most popular mobile application. and the U.K.,

Marketing 177

Marketing Territories Consumer Channels 177

SBI Growth

JULY 18, 2013

In 2011, P&O Cruise lines cut is commission rate from 12% to 5%. Truscott said the bonus payments had been introduced as part of his new Agent Matters campaign which he has launched after spending four months talking to agents. This is a story of how a bad comp plan can ruin a sales force. So he cut the commission rate in half.

Case Study 266

Case Study Study Commission Company 266

SBI Growth

JULY 7, 2013

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. Mapping the decision making process of your buyer informs where, when and how to build your campaigns. Two years have passed since the SEC published its Customer Purchase Decision Timeline study. Today, that number has increased to 65%.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

SEPTEMBER 4, 2012

The days of “spray & pray” are long over; campaigns must now show results in the form of qualified leads and most importantly, new customers. Equipped with this knowledge, they can direct their marketing team to produce content and campaigns that resonate with the buyer and what’s important to them.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

Increase Sales

OCTOBER 24, 2011

A recent survey by Chief Marketer indicated from 2010 to 2011 the integration of social marketing campaigns into the overall marketing had increased from 64% in 2010 to 73% in 2011. Demographics of the potential customer determines where to run the campaign.

Social Media 153

Social Media Marketing B2C Media 153

Zoominfo

OCTOBER 31, 2018

According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. PointBlank SEO.

Influencer 153

Influencer Marketing Hubspot B2B 153

Partners in Excellence

DECEMBER 20, 2014

For the past 3 years, I’ve sponsored campaigns through Charity:Water to provide wells and potable drinking water to 10’s of thousands of people in Africa, India, and Southeast Asia. Not just to this campaign, but I get notes from dozens of you on your own efforts. I’d love to have you support this campaign.

Campaigns 90

Campaigns Forecasting Google Facebook 90

Pointclear

DECEMBER 8, 2011

Chris originally published this post on November 14, 2011, and it is republished here with his permission. ” Customers almost never purchase directly from a marketing campaign, so how can one attribute the specific ‘R’ to a specific ‘I’ with any real precision?

ROI 178

ROI Demand Generation Agencies Salary Demand Generation Targets 178

Sales and Marketing Management

JULY 26, 2017

Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article. We don’t have two months to design a campaign anymore,” Silver says. “If Andreessen is co-author of Mosaic, the first widely used web browser, and a wildly successful Silicon Valley venture capitalist. The technology needs to enable that.”.

Incentives 209

Incentives Incentive Retail Loyalty 209

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

SBI Growth

SEPTEMBER 9, 2012

Recognize those with strong writing skills and find the correlations between performance and campaign results. Prospects are researching solutions without the sales rep until late in the buying process (According to a 2011 Sale Research Council study, 57% of a consumer’s buying process happens without a rep being present).

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

Highspot

NOVEMBER 7, 2019

Most companies have a well-established sales process, complete with templated emails, drip campaigns, call scripts, and follow-up procedures. David founded the sales enablement software company LIA in 2011. That should make your job easier, right? One-for-all sales techniques don’t cut it anymore. Connect with David on LinkedIn.

Buyer 95

Buyer Software Software Call-back 95

Partners in Excellence

DECEMBER 21, 2016

For a little over 3 years I have sponsored an annual campaign to attack this problem, to have and impact on others, to make a difference. I’ve been amazed and am very thankful at the responses from past campaigns. Thanks so much for your past support and your support of this campaign! from charity: water on Vimeo.

ACT 48

ACT Campaigns Face-to-face Small Business 48

HeavyHitter Sales

AUGUST 2, 2010

Best New Sales Book of 2011. December 2011. November 2011. October 2011. September 2011. August 2011. Instead of a generic message, in today’s world you need a very individualized messaging campaign strategy to reach C-Level Executives. Closing Techniques Using Sales Linguistics. Categories.

Penetration 108

Penetration Decision Maker Software Software 108