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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. How should we be using social media? Steve is a VP of The Americas of a large enterprise software company. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Your Sales Strategy. This is flawed.

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. The software automates lead management and campaign management. The buyer has changed.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. We actually helped start this category back in 2014 through a partnership with Bombora.

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Upland Software Increases Win Rates and Generates Revenue Faster with Award-Winning Enterprise Sales Enablement Solution Suite

SBI

Upland Software, a leader in cloud-based enterprise work management software, announced that two products, Upland Qvidian and Upland RO Innovation , have been selected as winners of major industry awards ahead of the inaugural Upland Sales Enablement Customer Roadshow, taking place this June through October. About Upland Software.

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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. Planning for new analytics software, Business Intelligence platform or new/upgraded CRM? Increased use of blogs, video, webcasts and social media are aimed at the new buyer.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . The traditional marketing organization is broken. Marketing execution is broken. Sure, those methodologies can help.

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

Pointclear

At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Now there is a rush for software and computers to reason (yes, that is the right word) and to take action for sales and marketing revenue increases by people or in a programmatic fashion.