Tony Hughes

SEPTEMBER 25, 2018

But in 2015 they will be accompanied by three complementary technologies – the dawn of AI (Artificial Intelligence; yes the scary self-learning type), micro predictive analytics (BI leveraging big data) and the maturing of mobility proximity (beacons and geo-fencing). It’s already happening and Amazon is an example.

B2C 80

B2C Face-to-face Channels LinkedIn 80

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 88

Lead Rank Trends Lead Scoring Outsourcing Services 88

SugarCRM

JANUARY 2, 2020

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ).

Video 24

Video B2B Marketing SugarCRM 24

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Sales Training Connection

JUNE 23, 2014

McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter. Megatrends for Sales Organizations – Sarrazin and Yee, McKinsey on Marketing. Some 74% of B2B decision makers, for example, use LinkedIn for business reasons, while 42% use Twitter.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

HeavyHitter Sales

JANUARY 18, 2014

SMB Specialization Sixty-three percent responded that they have specialized inside salespeople that are dedicated to SMB (small to medium business) or mid-market sales. Field Sales Revenue Trends Trends for 2013 and 2015 projected annual revenue attributed to field sales as opposed to inside sales varied by industry.

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Hubspot Sales

APRIL 8, 2020

They can interact with multiple people in our organization, via multiple channels. Increasingly, customers are as loyal to the channel as they are to the brand. Consider yourself, by way of example. Any organization intent on shifting from field to inside sales has to know if that transition will suit its market.

Inside Sales 114

Inside Sales Hiring Scale Face-to-face 114

OpenSymmetry

FEBRUARY 2, 2016

This change in the buyer process requires retailers to be agile in their go-to-market strategies. Take for example, the desire for consumers to be self-sufficient. European Retailers will Embrace Experimentation in 2015 forecasted by the end of 2015, online retail sales will reach €153.8 Register today! About the Author.

Retail 40

Retail Scale Consumer Forecasting 40

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Social media.

Social Media 26

Social Media Advertising Advertising Media 26

Close.io

DECEMBER 3, 2019

The third section features examples of opening statements you can use at the beginning of the call to create interest, handling early resistance , listening intently, and getting a commitment, etc. Author : Jeb Blount Published : October 5, 2015. Overall it’s a great resource to learn successful prospecting across multiple channels.

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Partners in Excellence

APRIL 7, 2021

seconds in 2015 (and additional research shows it at about 8 seconds in 2020). Some is to increase the channels through which we are trying to capture attention. It’s not new, but the evolution of our attention spans is alarming. A Microsoft research report shows our attention span declining from about 12 seconds in 2000 to 8.25

Social Media 57

Social Media Media Microsoft Sports 57

Vengreso

MARCH 22, 2022

Hiring a salesperson could save you from having to do any of the sales work yourself, which could free up more time in your schedule to focus on other tasks like marketing or operations. It, however, was back in 2015. For example, if someone asked “who is Vengreso?” For example, you can ask: What their past failures were.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

Vengreso

MARCH 22, 2022

Hiring a salesperson could save you from having to do any of the sales work yourself, which could free up more time in your schedule to focus on other tasks like marketing or operations. It, however, was back in 2015. For example, if someone asked “who is Vengreso?” For example, you can ask: What their past failures were.

Hiring 98

Hiring Paid Content Salary Sales Qualified Lead 98

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? 73% of B2B organizations say that video has positively impacted marketing results ( ReelSEO ). Magazine ).

B2B 20

B2B Video Marketing Decision Maker 20

Mereo

OCTOBER 29, 2020

A number of these suffering companies have pushed to be more customer-driven only in the past years — rather than upholding a dual customer- and market-oriented perspective. Solution 1: Balanced Customer- and Market-Oriented Perspectives. Solution 2: Adaptation to a Virtual Environment.

Lead Rank 39

Lead Rank Revenue Opportunity B2B 39

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Social media.

Social Media 20

Social Media Advertising Advertising Media 20

SugarCRM

JANUARY 13, 2016

Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? Marketing Technology is Exploding, But it All Goes Back to the Core Three. Measuring effectiveness and ROI.

Marketing 20

Marketing Social Media Lead Rank Lead Scoring 20

Vengreso

JUNE 2, 2023

I have a bit of history with Dreamforce, and it started back in 2015 when I attended the event in person as a customer of Salesforce. Administrators, Developers, Architects, Newbies, Sales/Marketing Leaders and Trailblazer alike. Dreamforce attracts many visitors to San Francisco, so the market for accommodations is very competitive!

SalesForce 59

SalesForce Hotels Conference Call-back 59

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015.

B2B 40

B2B Scale Decision Maker Vendor 40

Increase Sales

FEBRUARY 17, 2015

LinkedIn continues to grow in popularity as a social media channel as well as sales leads tool. 2) LinkedIn Marketing. (3) Wishing you a stunningly good 2015. One way to attract attention and build credibility are LinkedIn Endorsements. I would be very grateful if you would consider giving me a professional thumbs up (a.k.a

LinkedIn 70

LinkedIn Ideal Customer Profile Face-to-face Lead Rank 70

Fill the Funnel

JANUARY 27, 2015

From the comments and questions coming at me in every presentation and broadcast I have done already this year, customer acquisition is the #1 goal for sales leaders in 2015. For the record – Email is still significantly more effective than all social media channels combined! Anything else is out-dated, stale and just not effective.

Social Media 48

Social Media Top of Funnel Face-to-face Twitter 48

Fill the Funnel

JANUARY 27, 2015

From the comments and questions coming at me in every presentation and broadcast I have done already this year, customer acquisition is the #1 goal for sales leaders in 2015. For the record – Email is still significantly more effective than all social media channels combined! Anything else is out-dated, stale and just not effective.

Social Media 48

Social Media Top of Funnel Face-to-face Twitter 48

Pointclear

JULY 26, 2012

Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Troops

AUGUST 7, 2018

Business Development : global outbound/BDR program spanning small businesses, mid-market, and enterprise customers. When a customer email comes through, Berger drops it in a “wins” channel to quickly share them with his team members. For example, they spiff the BDRs on utilization of new systems and software.

Top of Funnel 91

Top of Funnel Motivation Compensation How To 91

Partners in Excellence

SEPTEMBER 24, 2015

Part of my reason is having just returned from Dreamforce 2015, as you would guess, a lot of the sessions talked about analytics. It even applies to us in sales and marketing. Predictive analytics are very powerful, marketing and sales needs to learn how to leverage these to great impact.

Lead Rank 48

Lead Rank Analytics Marketing Qualified Lead Insurance 48

Close.io

SEPTEMBER 4, 2019

As Ezra Fishman, VP of Business Intelligence at Wistia says: When we let data drive our marketing, we all too often optimize for things that are easy to measure, not necessarily what matters most. Sales dashboard examples: which type do you need to use? The answer: with a sales dashboard. The same goes for your sales team.

Examples 82

Examples Top of Funnel Forecasting Lead Rank 82

Zoominfo

OCTOBER 1, 2018

We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create. But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains. Cover a broad range of topics.

Lead Rank 200

Lead Rank Lead Scoring Webinar Metrics Scale 200

Sales Hacker

JANUARY 23, 2018

2015: The Sales Stack Conference. In 2015 we ramped up. And in the Fall of 2015, we ran our first 1000 person Sales Stack conference. Brian Walton, Kyle Porter, Andrea Austin, and Armando Mann at Sales Stack 2015 delivering the SDR playbook for high performing sales teams. We kept pushing and knocking on doors.

Conference 92

Conference Webinar Metrics Hiring Vendor 92

Sales Hacker

FEBRUARY 7, 2018

An increase in Market Size – Every seller now operates in a global marketplace with 10x more buyers, and buyers more accustomed to buying from remote providers. CASE IN POINT: In 2015 Randy had grown sales from $800k to $4M in ARR. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT.

Scale 86

Scale Lead Rank Sales Qualified Lead Hiring 86

Hubspot Sales

JANUARY 3, 2018

According to Docurated’s State of Sales Productivity 2015 , salespeople spend roughly one-third of their day creating content. Product Marketing needs a seat at the table too, since their team is well-versed in your buyer personas, product messaging, position in the market, etc. Second, a playbook frees up time for selling.

Ideal Customer Profile 124

Ideal Customer Profile Buyer Persona Guidelines Lead Rank 124

Hubspot Sales

MAY 12, 2022

This guide shares the essential components of a strong individual brand, top personal branding examples, and tips for creating a memorable personal brand. Creating a defined personal brand is a great way to distinguish yourself in today's competitive market because it lets people understand who you are, even when you're not in the room.

Ideal Customer Profile 135

Ideal Customer Profile LinkedIn Hiring Hubspot 135

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. Senior Vice President and General Manager, American Express Meetings & Events, Issa Jouaneh predicted a boom in the event industry for 2019 after a tremendous slowdown as recently as 2015.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40

Partners in Excellence

DECEMBER 28, 2016

Consistent with our 2015 results ). an update from our 2015 research showing 96% of sales people brush their teeth at least once a week.). Much of the market research is very good and can lead to great insights on performance improvement. We’ve reached some startling conclusions. Don’t get me wrong.

Journal 63

Journal Research Data Social Selling 63

Partners in Excellence

DECEMBER 31, 2017

The state of sales and marketing hasn’t changed. Blog post for December 31, 2016: It’s that time of year where blogs fill with predictions for sales and marketing for 2017. I reply with the same responses I sent in 2015, 2014, 2013… , reminding the writer that my responses haven’t changed.

Face-to-face 48

Face-to-face Account Based Marketing ACT Lead Rank 48

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

NOVEMBER 10, 2020

Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit. So the inflection point was 2014, 2015… 2014, we did 750,000 and S in ARR. And then 2015, we did 4.7 In 2015, we did 12 and a half, and then 25 million.

Call-back 74

Call-back Scale Compensation Ideal Customer Profile 74