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How to Calculate the ROI of Your Sales Tools

Vengreso

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. The result?

ROI 122
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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.

B2B 392
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Five Things We Learned about CPQ in 2015

Cincom Smart Selling

B2B sales and marketing efforts are starting to look more and more like B2C sales and marketing efforts (more on this in #2). Companies are recognizing this need, as customer self-service was listed as one of the top CRM priorities in Gartner’s “What’s Hot in CRM Applications in 2015” report.

B2C 54
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -.

Lead Rank 122
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The New Art of the Deal

Sales and Marketing Management

Issue Date: 2015-02-16. Teaser: The shift to mobile sales tools isn’t a fad. The shift to mobile sales tools isn’t a fad. Author: Herb Mitschele. Closing deals today requires technology that is nimble, responsive and relevant, with real-time analytics and personalization. read more'

Analytics 120
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Enabling RevOps in A Hybrid Working and Selling Environment

Vendor Neutral

Which sales technology tools and solutions can arm RevOps with everything they need for success. Tom Pisello, Mediafly Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. Most recently, Derrick joined Tenbound as a Senior Sales Development Consultant.

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A Not-So-Secret Sales Weapon

Sales and Marketing Management

Issue Date: 2015-03-30. Teaser: Online news releases can be a powerful tool to help B2B companies dramatically increase incoming customer inquiries, fresh leads and new sales opportunities. Here are some tips for effectively using this critical sales tool. Author: Rafe Gomez. read more'

B2B 120