Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work. Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes.
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