Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
Pointclear
NOVEMBER 13, 2017
touches to engage with a prospect. To put these numbers into perspective, in 2017 we will complete over 500,000 touches to disposition roughly 50,000 companies on behalf of our clients. To reduce sales lead generation cost, you need to optimize the value of each prospect. However, persistence and a mix of media pay off.
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