article thumbnail

Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

article thumbnail

A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. CrewHu started by recreating their best channel, trade shows, virtually. Here is what we found. Successful Firms Reallocated More Budget.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Trade Shows Are Worthy of Your Marketing Budget

SBI Growth

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

article thumbnail

Dominate at Trade Shows to Generate More Deals

Alice Heiman

77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. The show was huge, and thousands of people walked through the exhibit area.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

In 2019, virtual events were valued at close to $78 billion and are expected to grow at 23.2% When it comes to converting leads from a virtual event (ones made all the colder without any in-person interaction), the burden on the customer acquisition funnel is eased with enhanced segmentation. Will virtual events stick around post-pandemic?

article thumbnail

Trade Show Marketing Tips for Sales and Marketing Leaders in 2019

Sales Hacker

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

article thumbnail

How to Not Waste Your Trade Show Dollars in 2019

Selling Power

Is a trade show a waste of money? It doesn’t have to be. Just follow this three-step process.