Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Our new digital workers, consisting of software robots, will be used by at least 40% of enterprises. That’s a significant opportunity.

Marketing 209

Marketing Webinar Metrics Software Software 209

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. Content is King in 2020.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. While it’s impossible to predict what 2021 and the years beyond may bring to sales, assessing the confusing marketplace in 2020 does give us some useful insights to use as a launchpad. Here’s what we discovered for 2021.

Trends 98

Trends Social Media Discount Decision Maker 98

Sales Hacker

DECEMBER 18, 2019

I’ve interacted with more than 250+ sales technology vendors over the past 2 years, and I’ve noticed 6 sales tech trends you should be aware of going into 2020. 6 Sales Tech Trends. 2020 will be the year of acquisitions in sales tech. As a result, you may find your tech stack shrinking in 2020. #2:

Vendor 52

Vendor Trends Top of Funnel Ideal Customer Profile 52

Showpad

DECEMBER 16, 2019

The ways in which trends ebb and flow affect just about every aspect of our personal and professional lives. Some of the most notable Sales enablement trends are things that directly pertain to the Sales cycle, while others will more broadly apply to Marketing, accounts, finance, and other areas of operations.

Sales Enablement 52

Sales Enablement Trends Lead Rank Lead Scoring 52

LevelEleven

DECEMBER 4, 2019

On top of that, there are thousands of sessions offering the latest trends and data for each vertical in the Salesforce ecosystem. Although we obviously couldn’t attend every session or speak to every person, we’ve put together a list of the top 5 trends and topics we think you will find most important from Dreamforce 2019.

Trends 62

Trends Nonprofit SalesForce Google Analytics 62

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Trends that are here to stay. Take any trend?—?social, social, business or personal?—?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

MAY 15, 2020

This data was pulled in January 2020. percent, respectively,” payroll software provider ADP noted in a 2019 workforce study. . Likewise, in marketing, 61% of the workforce is female, and 57% of the managers are women. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

Promotion 232

Promotion Nonprofit Construction Engineering 232

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). 46% of U.S.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic.

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. While virtual selling has challenges, many commercial organizations are finding it works better than expected.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Pipeliner

SEPTEMBER 15, 2020

Software-as-a-Service (SaaS) companies have become one of the fastest-growing firms in the tech industry. The business model is quite attractive, and there are several opportunities to scale — as long as people find your software useful. You can also employ strategic blogging that would help to market your services. Conclusion.

Churn 96

Churn Scale Government Sales Qualified Lead 96

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Trends 52

Trends Sales Enablement Pivotal Vendor 52

Zoominfo

AUGUST 17, 2020

In the first quarter of 2020, Docusign and ADP increased ~50%. Figure 2: E-signature and payroll software saw a spike in June after a steady increase in adoption in the months since shut down order began. The digitization of American business is a long-standing trend accelerated by a global pandemic. What’s Next?

Face-to-face 246

Face-to-face Software Software Trends 246

LevelEleven

NOVEMBER 19, 2019

As we approach a new decade, now is a better time than ever to talk tech trends in the sales world. To help you navigate this overpopulated landscape, we’ve collected five of the most groundbreaking trends that are shaping the future of sales. Incorporate some of these trends into your 2020 planning and find success in the new year!

Trends 54

Trends SalesForce Consumer Sales Qualified Lead 54

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. Or is it just another martech fad?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

Hubspot Sales

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. Table of Contents Sales Career and Salary Stats The Buyer’s Journey Lead Generation Stats Sales Software Stats Sales Careers and Salary Stats Practically every business in every industry needs salespeople. Email Marketing Gartner predicts that only 23.9%

Ideal Customer Profile 119

Ideal Customer Profile Salary Hiring Lead Rank 119

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. News and trend cycles change so frequently that an intent spike from a week ago can be stale. But not all intent data is created equal. 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Atlatl Software

JANUARY 20, 2021

The dramatic increases in eCommerce in 2020 were cause for both excitement and trepidation for brands competing in a noisy and complicated market. For digitally native brands, the shift in focus from physical to digital retail was often smooth, while other brands took some time to adjust to the market conditions.

Trends 60

Trends Retail Marketing 60

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of re v enue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 100

Top of Funnel Marketing How To Funnel 100

Cincom Smart Selling

SEPTEMBER 15, 2020

In an April 2020 IndustryWeek article titled, “ What Will Manufacturing’s New Normal Be after COVID-19? Current trends will extend into the future in a variety of ways. Let’s look at what trends are currently developing and how they might evolve over time. We all know the world is now a different place than it was a year ago.

Trends 62

Trends System CRM Lead Rank 62

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the NBA suspended their 2020 season.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Hubspot Sales

MARCH 29, 2021

Sales automation has been becoming increasingly popular in recent years, and that trend isn't showing any signs of slowing down. 61% of businesses leveraging automation reported exceeding revenue targets in 2020. 44% of sales leaders who will exceed revenue in 2021 use competitive intelligence and market data. HubSpot ) 2.

Sales Automation 137

Sales Automation Hubspot Lead Rank Lead Scoring 137

SBI

DECEMBER 28, 2020

NEWTON, MA – DECEMBER 23, 2020. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. TechTarget, Inc. This acquisition checks all the boxes.

Closing 126

Closing Intent Data Intent Face-to-face 126

Allego

JANUARY 10, 2023

In the process, they redefined sales enablement and disrupted an entire market. Prior to Allego, Yuchun co-founded and served as CEO of marketing automation provider Unica, guiding it through a successful IPO and sale to IBM. He thought that instead of creating an app, Mark should think about being in the software business.

Unica 118

Unica Sales Enablement Vendor Lead Rank 118

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Hubspot Sales

SEPTEMBER 16, 2020

The days of a sales, service, or marketing professional's responsibilities being confined to a physical office are long gone. They allow sales, service, and marketing professionals to leverage their company's CRM wherever and whenever. SugarCRM covers sales, marketing, and customer service. Image Source: Pipedrive.

CRM 100

CRM SugarCRM Hubspot SalesForce 100

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. — Kyle Porter (@kyleporter) March 25, 2020. — Jill Rowley (@jill_rowley) November 29, 2020. Sean Sheppard.

Social Media 205

Social Media Influencer Media Hiring 205

Chorus.ai

APRIL 22, 2020

They discussed data sourced from Chorus and TrustRadius about how segments and markets are behaving, and how companies are adjusting their spend in the current climate. Before they dove into the data, Vinay and Jim discussed their view on COVID-era markets. On the smaller end of the market, that’s drying up a little.”

Segment 62

Segment Software Software Energy 62

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

SEPTEMBER 24, 2021

Evidence suggests there will be increased adoption of this software and, similar to CRM, it will change how sales teams prospect and engage with leads. percent) to have a highly mature marketing and sales automation strategy in place,” the study says. “No-growth High-growth firms are much more likely (26.2 percent vs. 16.6

Face-to-face 130

Face-to-face Sales Automation Scale CRM 130

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Connext Digital

OCTOBER 28, 2019

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. will go programmatic by 2020. What is Programmatic Buying? Real-time tracking.

Influencer 76

Influencer Advertising Advertising Marketing 76