Sales and Marketing Management

DECEMBER 7, 2020

Product reviews provide an effective way for prospective customers to understand real experiences with products and/or services. Yet third-party product reviews often fail to be considered a top marketing priority. Let’s explore the reasons why product reviews should be part of your go-to-market strategy for 2021 and beyond.

Scale 177

Scale Strategy Top of Funnel Marketing 177

SBI

JANUARY 28, 2021

Why the lack of personalization in sales must be addressed in 2021. The vast majority of this resource is instead allocated to customer service, followed by marketing. Access to personalization needs to be widened to sales to enable them to keep pace in 2021. Kit McKay Content Marketing Manager, Turtl. Linkedin.

Scale 120

Scale Ideal Customer Profile Territories Resources 120

Crunchbase

JUNE 24, 2021

B2B tech sales in 2021 has seen some big changes. B2B buyers used to be dependent on sales and marketing teams to get info about the product, technical specs, and demos of how the product actually worked. You could hold back demos until a prospect sat through a discovery call, or set a meeting with their manager or decision-maker.

Buyer 122

Buyer B2C Gatekeeper B2B 122

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Slicing your marketing budget could be a strategic misstep right now, since competitors are more than happy to fill the void in customers’ heads when a brand disappears from view. percent in 2021.

Marketing 105

Marketing Telecommunications Pivotal Study 105

LeadFuze

FEBRUARY 23, 2021

Examples of where to implement a successful automation. These include removing reps from the human sales tasks you need to connect with prospects. For example, your plan might be to cut your reps’ time on data entry from two hours per week down to just 15 minutes. Do’s and don’ts of sales process automation. Compare tools.

Examples 52

Examples Sales Process Scale Top of Funnel 52

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Gong.io

JULY 14, 2021

Here’s what you need to know to leave all your prospects and co-workers talking (along with our fav out-of-office examples to boot). Sending something with a bit of sizzle lets you continue to build relationships with your prospects and co-workers while you’re out. Don’t miss this opportunity to delight your buyers. you return.

Examples 133

Examples Travel Video Up-Sell 133

Vendor Neutral

JUNE 2, 2021

The 20 Best Sales Podcasts for 2021. We recently reached out via LinkedIn to ask what sales podcasts helped people do just that throughout 2020 and into 2021. The Quantum Leap Podcast Learn from the experience, expertise, and innovative approaches of the podcast guests: leaders in revenue operations, marketing, and sales.

B2B 130

B2B Sales Enablement Sales Webinar Metrics 130

Gong.io

JANUARY 1, 2021

Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. An example — one that plays out far too often in sales organizations around the globe: An SDR comes across an account that is in the “gray area.” We listen to hear what language our prospects and customers are using. . Now it’s time to use it!

Buyer Persona 118

Buyer Persona Strategy Ideal Customer Profile Hiring 118

Sales Hacker

MARCH 5, 2021

As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. Across the table (or buffering screen on Zoom), sellers are embracing digital sales and prospecting. This gives your marketing and sales teams access to real-time signals designed to fill your pipeline and close deals.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. What are examples of data-based buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Pipeliner

JULY 23, 2021

This applies to prosperous companies as well as those that have recently started their activities on the market. The results of lead generation are concrete and measurable, which is why this tool is part of performance marketing (online marketing and advertising programs where advertisers pay only when a specific action occurs).

Lead Generation 98

Lead Generation Tools Leads Marketing Qualified Lead 98

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Hubspot Sales

DECEMBER 15, 2020

With 2021 right around the corner, intentional sales enablement is a must-have for organizations that want to remain competitive in the future. Closing deals is more important than ever, especially in today’s competitive market where there are fewer deals to close," he says. Improving Team Morale in 2021.

Sales Enablement 124

Sales Enablement Revenue Top of Funnel Hiring 124

Pipeliner

JANUARY 28, 2021

Early in a typical customer journey, prospects interact with content (clicks, opens, downloads, contact-me requests, etc.). Marketing organizations often track and score these interactions to determine lead quality. Once they do, that opportunty has “deal winning value” to the prospect. To Your Success!

Lead Rank 98

Lead Rank Lead Scoring Customer Discount 98

Hubspot Sales

DECEMBER 28, 2020

Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. Decision-maker types, such as marketing, product, or sales. But all this new technology doesn’t help us if we don’t have a plan to use it. What is sales territory mapping?

Territories 131

Territories How To Demographics Software 131

Crunchbase

FEBRUARY 9, 2021

Here We Are 2021… One of the truths in sales is that repetitiveness is the path to oblivion, both for your company and your role as a manager. Don’t think you control your market or customers. This is your starting point for 2021. Find prospects that match your ICP with Crunchbase Pro – try it free.

Data 98

Data Forecasting Ideal Customer Profile ACT 98

Sales Hacker

JANUARY 28, 2021

With the shift to remote work and more new products hitting the market every day, it’s no surprise that social selling has risen in popularity. Social selling is a way for sales professionals to use social media platforms to connect with prospects and start building relationships. These are our best LinkedIn profile tips for 2021.

Ideal Customer Profile 119

Ideal Customer Profile LinkedIn Lead Rank Lead Scoring 119

Crunchbase

DECEMBER 18, 2020

Ensuring that prospects travel through the cycle to the point where they not only make purchases but become advocates for the brand has now become even more important. In this article, we’ll take you through each step of the cycle to outline how sales teams can make the sales cycle work for them in 2021. Step 1: Prospecting.

Ideal Customer Profile 111

Ideal Customer Profile Sales Cycle Sales Qualified Lead How To 111

Hubspot Sales

SEPTEMBER 6, 2022

Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. More interaction with prospects throughout the sales process. Rarely do we make a sale at first contact with a prospect. What's more, 84% of sales professionals communicate with a prospect on 2-4 different channels (i.e.,

Hubspot 76

Hubspot Trends CRM Retention 76

Hubspot Sales

NOVEMBER 17, 2020

Businesses moved their entire customer experience and go-to-market online, many for the first time. For example: Across the board, video conferencing tools were ranked as the most influential tool for success. It supports a philosophy we have at HubSpot: Solve for the Customer, or in sales’ case, Solve for the Prospect.

Hubspot 125

Hubspot Lead Rank Opportunity Lead Scoring 125

Pipeliner

JUNE 28, 2021

Second, there are very cheap email marketing tools available that allow you to mail your opt-in list very efficiently. With Badger Maps, you can meet with the right prospects, at the right time, and with the fastest route with 100+ stops. Sales Tools: Content Marketing. All-in-one app for field salespeople.

Sales Tools 94

Sales Tools Tools Top of Funnel Salary 94

Vendor Neutral

MAY 7, 2021

5 Impactful Sales Enablement Technology Solutions in 2021. Leveraging Trends for Greater Prospect Engagement. Sales enablement and content management solutions help you communicate and engage with prospects, and the value of leveraging content within these solutions has vastly increased. SalesHood is just one such example.

Sales Enablement 52

Sales Enablement Tools Vendor Face-to-face 52

OnePageCRM

JANUARY 15, 2021

Meetings will likely stay virtual in 2021, but this doesn’t equate to a lackluster performance or challenges for your team. To go one step further, consider allowing for self-service sales to attract interested prospects and encourage top-funnel activity. Start 2021 with an audit. Ensure Sales and Marketing Alignment.

B2B 52

B2B Top of Funnel Strategy Social Media 52

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In fact, it can actually provide more qualified information to marketing and sales teams.

Intent Data 103

Intent Data Buyer Intent Intent Top of Funnel 103

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Crunchbase

FEBRUARY 23, 2021

But how do you design a winning presentation that wins clients in 2021? We share three steps that will help you create and present a deck that no prospect can turn down. The whole point of creating a sales presentation is to give your prospect a personalized experience that sells them the idea of a partnership with your brand.

Study 64

Study Decision Maker Case Study ACT 64

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. What is Sales Prospecting? Click To Tweet.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Lead411

MAY 27, 2021

Could Texting a Prospect Double Your Conversion Rates? The first type of Intent Data most companies engage with is Traffic Intent captured from a company website through analytics, tracking code, chat features or various marketing efforts. Could Texting a Prospect Double Your Conversion Rates? Traffic Intent. Recent Posts.

Conversion 52

Conversion Ideal Customer Profile Intent Data Prospecting 52

Hubspot Sales

OCTOBER 28, 2020

To keep their businesses growing and operating, sales leaders must be able to address the factors preventing them from reaching their revenue targets in today’s market. Continue reading to learn what sales leaders should prioritize in 2021. Sales Leader Priorities for 2021. Transparency and involvement from company leadership.

Hiring 102

Hiring Promotion Lead Rank Ideal Customer Profile 102

Zoominfo

FEBRUARY 14, 2021

Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Let’s look at some examples. Fact: Nearly half of sales and marketing teams cited a lack of accurate data as a challenge.

Data 162

Data Decision Maker Demographics Sales Qualified Lead 162

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. MQLs are also critical to an organization’s lead generation marketing strategy. What Is Lead Qualification in Marketing?

Lead Rank 130

Lead Rank Marketing Qualified Lead Sales Qualified Lead Intent Data 130