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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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26 Top Sales Software to Fuel Growth in 2021

SBI

26 Top Sales Software to Drive Growth in 2021. The pace of innovation in the Sales Software market is accelerating. Top Sales Software. This year’s award recipients include top sales software that can help with all the above. Of course, it’s important that sellers have an easy way to prepare the perfect presentation.

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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. Account-based selling takes things to a new level. They target, reach out to, and land any account you’ve IDed as being high value.

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How to Implement Account-Based Marketing and Why You Should

Crunchbase

That’s the premise behind account-based marketing (ABM). The idea is to personalize your campaigns for each pre-qualified prospect and pinpoint their unique attributes and specific needs, then use this intelligence to speak to them in an up-close and individualized way. What is account-based marketing (ABM)? Targeting accounts.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Before we dive in, let’s take a quick look at the most-prospected-to industries. FinancialServices. Insurance. ITServices.

Company 156
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The 12 Best Lead Nurturing Software Options for Your Business

LeadBoxer

Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. With lead nurturing software, you can deliver tailor-made emails, texts, and other content in response to any number of lead behaviors, all at scale. What is Lead Nurturing Software?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. The Benefits of Creating Customer Profiles. What’s Included in a B2B Customer Profile?