Sales and Marketing Management

SEPTEMBER 4, 2018

Or does your team need a “farmer” – someone to work with, support, and grow existing accounts? It’s not enough to hire the appropriate sales profile. You need to make sure you’re putting your team members in the proper sales motions. Are you speaking to decision makers or gatekeepers or influencers?

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Zoominfo

JULY 13, 2023

By setting clear and aligned goals, sales reps have a target to strive for and their activities remain closely tied to corporate objectives. Custom sales manager reports can provide valuable insights into the team’s progress toward sales goals. Measuring progress. Next up is enablement.

Strategy 130

Strategy Customer Hiring How To 130

Pipeliner

MAY 7, 2021

We’ve thoroughly covered many factors of account planning, such as setting goals and targets. But at the end of the day, account planning naturally evolves into creating a project, which falls into the realm of project management. They can use account planning and project management to figure out just how realistic that goal is.

Account 98

Account Objections Resources Decision Maker 98

Zoominfo

SEPTEMBER 20, 2021

Every salesperson has a hefty responsibility: find new business, engage decision-makers, and close deals. Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Pipeliner

APRIL 30, 2021

It has prioritized lead and opportunity management over account management. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real account management. A vital key to strategic account management is creating value for the customer.

Account 80

Account Lead Rank Lead Scoring Engineering 80

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

criteria for success

JULY 15, 2021

As sales managers, we’ve all been told we need to coach our teams. At CFS, we believe that to be an elite sales manager, you need to learn how to coach people where they are. At CFS, we believe that to be an elite sales manager, you need to learn how to coach people where they are. Best customer left?

Coaching 98

Coaching Sales Management Pipeline Sales Qualified Lead 98

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account 52

Account Ideal Customer Profile Strategy Revenue 52

Allego

DECEMBER 22, 2021

During the pandemic, sales managers in all industries have faced time constraints, reduced visibility into seller activity, and hybrid work environments that make personalized coaching even more difficult than it was before. 7 Ways Arco Improved Sales Performance with Conversation Intelligence. Greater Accountability.

Conversion 139

Conversion Decision Maker Hiring Face-to-face 139

Pipeliner

DECEMBER 20, 2023

This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Commence 52

Commence Pivotal Decision Maker Lead Nurturing 52

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. We call this the “Last Mile of Pre-Sales Customer Analysis.” That’s a tall order.

Report 130

Report Ideal Customer Profile Decision Maker Account Based Marketing 130

SalesFuel

MAY 8, 2024

Challenge: Creating a furniture store digital ad campaign that doesn’t waste impressions Josh Stratton, a senior advanced advertising sales manager from Spectrum Reach , has been selling media for over 10 years and has used AdMall for much of that time. Specifically, revenue at furniture stores totals $128.3

Campaigns 52

Campaigns Closing Retail Lead Rank 52

Pipeliner

OCTOBER 16, 2020

Winning business with a major account is a significant achievement that brings new revenue and profit. But with enterprise accounts, the win is just the beginning. In the survey, sales respondents worldwide were asked, “What percentage of your sales team’s time is dedicated to client retention versus pursuing new business?”.

Enterprise 59

Enterprise Enterprise Account Apparel 59

Understanding the Sales Force

NOVEMBER 13, 2013

Who is holding them accountable and allowing this malpractice to continue? It''s their sales managers, who are almost as much in the dark as their salespeople. Want an example of sales management being in the dark? End of Quarter Closing is a great example of sales management dysfunction!

Decision Maker 313

Decision Maker Proposal Sales Cycle Exact 313

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. We call this the “Last Mile of Pre-Sales Customer Analysis.” That’s a tall order.

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

DiscoverOrg Sales

DECEMBER 4, 2017

Prospect research doesn’t generate revenue, and historically it accounts for half of all sales time. This is where sales enablement technology comes in. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Anthony Cole Training

AUGUST 29, 2011

accountability (1). building sales relationships (7). close more sales (21). consistent sales (4). desire for sales success (6). driving sales (6). evaluating sales teams (1). getting sales decisions (4). hiring sales people (6). open ended sales questions (11). Sales (34).

Hiring 149

Hiring Sales Management Decision Maker Ideal Customer Profile 149

Gong.io

NOVEMBER 7, 2022

Enterprise sales are a different beast than small to medium-sized business (SMB) transactions. They involve more decision-makers and have larger values. A strong sales process is crucial to navigate these deals successfully. . But how do you handle multiple decision-makers? What is a complex sale? .

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Sales and Marketing Management

APRIL 2, 2020

With the average sales manager devoting just 9% of his or her time developing direct reports, there is a tendency for sales coaches to focus on training sellers on the ins and outs of the products or services they are selling. Coach Your Reports on Benefits of Account Planning.

Lead Rank 156

Lead Rank Account Based Marketing Customer Hiring 156

Hubspot Sales

NOVEMBER 18, 2020

Sales leaders who did not invest in remote selling fell behind — 50% of this subgroup did not hit their sales targets this year. 70% of sales managers say a manager’s ability to navigate change is more important now than it was five years ago. 51% of sales leaders rely on data to measure sales rep performance.

Sales Leadership 142

Sales Leadership Hiring Face-to-face Decision Maker 142

Hubspot Sales

OCTOBER 5, 2017

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants.

Prospecting 144

Prospecting Tools Top of Funnel Lead Rank 144

Sales Evangelist

JUNE 10, 2022

Through targeted and account-based selling. In today’s episode of The Sales Evangelist, Donald is joined by the VP of Sales Management at Crunchbase , Ang McManamon, to discuss how she uses account-based selling in her own work. Why go into account-based selling? Look at the potential buyer intent.

Account 40

Account Demand Generation Targets Intent Scale 40

Sales Evangelist

JUNE 10, 2022

Through targeted and account-based selling. In today’s episode of The Sales Evangelist, Donald is joined by the VP of Sales Management at Crunchbase , Ang McManamon, to discuss how she uses account-based selling in her own work. Why go into account-based selling? Look at the potential buyer intent.

Account 40

Account Demand Generation Targets Intent Scale 40

Anthony Cole Training

JUNE 5, 2015

As I continue to think about habits of sales people and the role of the sales manager in identifying, assessing and “correcting” habits, I keep looking for additional information that might be additive to this string of articles. Ike sent me a link to a survey that was done regarding the hunt for sales managers/directors.

Hiring 120

Hiring Sales Management CRM Scale 120

Nutshell

MAY 16, 2019

Do you dream of leaving your sales associate desk behind and stepping up to a sales management position? The arrangements may vary from company to company, but in general, most sales professionals would jump at the chance to assume a leadership role. Are you Sure You Want to Become a Sales Manager?

Hiring 96

Hiring Sales Management How To Promotion 96

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. What happens next depends on the tool you’re using. And this is where next-generation tools like ZoomInfo start to immediately carry your sales team, adding hours to your day.

Hiring 130

Hiring Sales Qualified Lead Software Software 130

SalesLoft

NOVEMBER 14, 2023

And it gives sales leaders the visibility they need to coach sellers, help them meet sales targets, and manage executive expectations. Since not every opportunity makes it to the finish line, most sales managers want pipeline size to be 1.25x to 1.5x a sales rep’s quota.

Pipeline 52

Pipeline Decision Maker Top of Funnel Sales Qualified Lead 52

Mindtickle

JANUARY 19, 2023

In this blog post, we’ve rounded up sales productivity stats from the leading research firms and vendors in the sales enablement space to put together stats bucked into a few different categories: customer experience; rep time management; sales managers; sales enablement; and technology usage.

Strategy 52

Strategy Cold Calling Lead Rank Lead Scoring 52

criteria for success

SEPTEMBER 9, 2022

This plan is a foundational tool to ensure your team achieves sales success. Without it, prospecting lacks insight, strategy, and accountability. How to Create a Sales Prospecting Action Plan. Who at the organization is the decision-maker for your solution? How are they structured?

Prospecting 97

Prospecting How To Sales Qualified Lead Face-to-face 97

Pointclear

AUGUST 17, 2011

Sales managers have six basic jobs—hire, compensate, train, deploy, monitor and manage, and coach and counsel—and they generally fail at the last three. If hiring, training and compensating are the science behind sales management, then deployment, monitoring and managing, and coaching and counseling are the art.

Sales Management 153

Sales Management Hiring Territories Compensation 153

Hubspot Sales

APRIL 5, 2023

Glassdoor predicts the average yearly salary of an outside sales rep to be $72,000. Account managers work closely with customers to make sure they have a good experience and get the help they need. The average salary for an account manager is roughly $53,000 a year. Consider what time of day you contact customers.

Ideal Customer Profile 119

Ideal Customer Profile Salary Hiring Lead Rank 119

Zoominfo

MAY 17, 2018

Think about it, how often do deals stall out while your sales team chases down key decision-makers? How often do opportunities revert to an earlier location in the sales funnel or skip to the bottom quickly? For this reason, sales professionals don’t always have a clear view of their pipeline.

Sales Forecasts 232

Sales Forecasts Forecasting Pipeline Scale 232

Gong.io

DECEMBER 5, 2022

As a sales manager, you’re like a general marshaling your troops (or sales reps) into battle. That’s why having a strategic sales plan is vital. A strategic sales plan also helps give buyers the sales experience they want. You can’t close enterprise accounts with transactional sales tactics.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Sales Qualified Lead Sales Methodology 62

No More Cold Calling

JULY 30, 2017

If you lead an account based sales team, you might want to be. It’s the first Top Sales World European Sales Enablement Summit with an unparalleled speaker lineup. The goal is to equip sales teams with the tools they need to sell. After all, baseball and sales have a lot in common. I was wrong.

Referrals 120

Referrals Cold Calling Lead Rank Lead Scoring 120

Sales Hacker

MAY 24, 2023

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development. We don’t have as many net new target accounts coming in.

How To 86

How To Decision Maker Retention Referrals 86

Hubspot Sales

SEPTEMBER 16, 2020

To others still, it means a key account plan. We observed this troubling phenomenon while conducting research for our book Cracking the Sales Management Code. Without a common understanding of the term " sales process ," sales managers can’t coach or communicate with their sellers as effectively.

Sales Process 129

Sales Process Ideal Customer Profile Sales Qualified Lead Territories 129

Hubspot Sales

MARCH 2, 2018

So, you think you want to be a sales manager? If you’re an individual top-performing contributor in your sales organization and you’re thinking of applying for a sales manager role, let me give you a bit of a reality check first. Check out my book on running a human-centric sales process that'll win more customers.

Sales Management 109

Sales Management Hiring Top of Funnel Funnel 109