Sales and Marketing Management
DECEMBER 1, 2020
businesses spend $15 billion a year training their sales employees. The truth is that poor performance from sales reps can be linked directly to the training their sales managers have received. Answering yes to any of the following questions suggests that you need to step up the training of sales managers at your company.
Sales 2.0
OCTOBER 9, 2020
You could add people to your team to do things like: Post content for you on social media Look for content from others that you can curate on put on social media Research prospects lists Research account information for you so you can make customized approaches to prospects Update the CRM for you Help you write and edit your proposals.
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Sales and Marketing Management
MARCH 4, 2018
That means marketers, sales professionals, operations people, and analysts all work in tandem to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives. Implement a robust order-tracking system, in addition to a CRM or within your CRM, and train your whole company on it.
No More Cold Calling
DECEMBER 10, 2019
Sales leaders say they don’t need for account executives to travel. Reps are accountable for sending X number of emails and making X number of social media connections. Beyond that, I question whether they know how to put a sentence together. There’s nothing like an in-person meeting to close deals. Ridiculous, right?
Speaker: Ray Makela, CEO Sales Readiness Group
Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing excellent results. Reinforce training to turn new skills into lasting habits.
Understanding the Sales Force
SEPTEMBER 20, 2023
While Go-To-Market strategy, Digital Marketing, Brand Management, Email Marketing, Data Privacy, Account-Based Marketing and Web Commerce are important, salespeople don’t need to be taught, lectured, or shown how to do Marketing’s tasks when more than half of all salespeople suck at their day job. But let’s be clear.
Steven Rosen
DECEMBER 25, 2021
The challenge for most people is knowing how to achieve personal and professional success. Many people compare themselves to others to gauge how successful they are. The table below is based on The American Society of Training and Development study and outlines the percentage likelihood of achieving a goal.
Speaker: Ray Makela, CEO, Sales Readiness Group, and David Jacoby, President, Sales Readiness Group
Companies spend about $20 billion a year on various forms of sales training, but many sales leaders report a low ROI from their sales training initiatives. The value of corporate training is notoriously hard to measure, and if you don't have a clear ROI, you won't be able to continue investing in upskilling your sales team.
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