article thumbnail

Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? I’ve never in my career seen an instance where we could accurately predict the competitive landscape, market conditions, or customer preferences, two years in advance.

ACT 52
article thumbnail

Do Your Communications Encourage Your Audience to Act?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do Your Communications Encourage Your Audience to Act? Therefore, do your communications encourage your audience to act as you desire? The Problem: Upon marketing the date on the online calendar, a link did not accompany it.

ACT 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop wasting your data — and start acting on it

Showpad

When you don’t act on your data, you waste resources, miss revenue opportunities and decrease profitability. Poor data quality You can’t act on bad data — or at least you shouldn’t. If you find inconsistencies or outdated data, you need to improve your data quality before you can act on it. Why is my data not actionable?

ACT 59
article thumbnail

Why is Most B2B Marketing So Forgettable?

Corporate Visions

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. Why Most B2B Marketing is Forgettable.

B2B 134
article thumbnail

Marketers Just Want To Market: Here’s How

Sales and Marketing Management

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219
article thumbnail

Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339
article thumbnail

Think Like a Sales Rep. Act Like a Marketer. React Like Customer Service.

Sales Hacker

The new breed of salesperson will think like a rep, act like a marketer, and react like customer service. What needs to shift is how sales reps put those traits on display, which brings us to… Act Like a Marketer. Lifestyle marketing. Act Like a Marketer. Think Like a Sales Rep. Lead nurturing.