Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Showpad

MARCH 21, 2023

But do you apply your data findings to make insight-driven decisions ? When you don’t act on your data, you waste resources, miss revenue opportunities and decrease profitability. Yet many businesses continue to let data sit idly by without taking action. Nearly two thirds ( 68% ) of data is never used.

ACT 59

ACT Data Survey Report 59

Zoominfo

OCTOBER 5, 2021

The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect.

Data 100

Data Marketing Government Advertising 100

Autoklose

APRIL 22, 2024

In business, data is everything. Marketers and salespeople heavily rely on huge volumes of customer and sales data in order to be able to tailor campaigns and promote their products or services. Therefore, it’s only logical if the data they use isn’t accurate, their efforts won’t be successful. Reduced costs 4.

Data 98

Data Top of Funnel Government Churn 98

Zoominfo

NOVEMBER 17, 2020

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes. Current Data Privacy Laws.

Data 225

Data Policies Guidelines Ideal Customer Profile 225

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Data 130

Data B2B Harvest Scale 130

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Act!

APRIL 16, 2024

How then, can your commercial real estate business personalize your marketing campaigns ? Here are CRM personalization tips and marketing strategies you can use to get started. Why personalized marketing matters The simple answer—customers expect it. Data-driven marketing personalization also makes your prospects feel special.

Campaigns 52

Campaigns Real Estate Ideal Customer Profile CRM 52

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Smooth Sale

APRIL 27, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do Your Communications Encourage Your Audience to Act? Therefore, do your communications encourage your audience to act as you desire? The Problem: Upon marketing the date on the online calendar, a link did not accompany it.

ACT 78

ACT Lead Rank Webinar Metrics Hiring 78

Act!

APRIL 19, 2024

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. A modern property leasing CRM like Act!

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.

Data 173

Data Retail Consumer Advertising 173

Zoominfo

AUGUST 24, 2022

Go-to-market (GTM) tech stacks are complicated — and for good reason. Modern sales and marketing teams need various tools to help them do their jobs. Unfortunately, problems arise when too many apps produce, use, and store disparate data points on the same leads and accounts. The result? So what’s the solution?

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Buying Cycle 130

Zoominfo

JANUARY 12, 2023

Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected. As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?”

Data 130

Data B2B Government ACT 130

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Data 130

Data Promotion Nonprofit Scale 130

Zoominfo

SEPTEMBER 20, 2022

For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Decision Maker 130

Zoominfo

MARCH 25, 2021

People seeking to add value through innovation depend on applications or data to achieve their objectives. Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1.

Marketing 246

Marketing Analysis Software Software 246

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. That’s why, with the acquisition of Comparably , ZoomInfo customers will now find highly insightful Company Culture Data directly inside the TalentOS platform.

Data 130

Data Company Construction Promotion 130

Zoominfo

OCTOBER 13, 2020

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. You probably already know what churn is, but as a refresher, here is how you calculate your churn rate: This number acts as the basis for building your customer attrition and retention strategies. Do customers leave when prices go up?

Churn 173

Churn Retention Data Customer 173

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. How is the data in your database collected, processed, and stored?

Vendor 130

Vendor Data B2B Policies 130

DiscoverOrg Sales

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. With the right information in-hand, savvy sales pros and marketers might have seen it coming. Pain points (like a data breach).

ACT 120

ACT Data Hiring Decision Maker 120

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. You’re not using data to make better decisions.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Appbuddy

OCTOBER 25, 2022

This means that you must prove you care about your customers as individuals and try to understand their unique needs at every touchpoint—especially when you’re sending them regular marketing emails. That is, if you give your team the tools and knowledge they need to manage, track, and update this data so they can use it when it matters most.

Email Marketing 52

Email Marketing Data Marketing Ideal Customer Profile 52

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. On the flip side, though, looking at data as a wealth of information — one that sparks questions, gives answers, and reveals patterns which ultimately help us arrive at meaningful insights — is equally as correct. Data drives insight. And all of that is correct.

Data 130

Data Hiring Face-to-face Travel 130

Hubspot Sales

MAY 23, 2023

AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. On top of that, AI tools learn from past interactions, meaning they get "smarter" with more data.

Data 103

Data Lead Rank Lead Scoring Hubspot 103

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay? Data decay refers to data quality deterioration within sales and marketing databases. How Can Data Decay be Prevented?

Data 100

Data B2B Survey ACT 100

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

Data 130

Data Scale SalesForce Forecasting 130

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 130

Data Microsoft Decision Maker CRM 130

Nutshell

MARCH 7, 2023

No one wants their personal data out in the open, especially businesses housing the data about their clients. That’s why data privacy and compliance are incredibly important facets of collecting, understanding, and storing customer data. What is data privacy?

Data 62

Data Policies ACT CRM 62

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. You’re not using data to make better decisions.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

OCTOBER 13, 2020

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. You probably already know what churn is, but as a refresher, here is how you calculate your churn rate: This number acts as the basis for building your customer attrition and retention strategies. Do customers leave when prices go up?

Churn 130

Churn Retention Data Customer 130

Showpad

MARCH 7, 2024

Marketing teams are not making the most of their relationship with sales. The sales team is a critical driver of revenue growth — and a key channel for marketing messaging. In order for marketing teams to realize the full potential of their sales team, they must have strong alignment. Sales has their own vocabulary and metrics.

Revenue 52

Revenue Marketing ACT Groups 52

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. One is the obsession with data. “If Don’t Drop Creativity.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219