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Sales Talk for CEOs: From Law to Leadership: Clate Mask’s Journey to CEO of Keap (Ep116)

Alice Heiman

In a recent captivating episode of “Sales Talk for CEOs,” Clate Mask, CEO and co-founder of Keap, shared his journey from law school to leading a company that’s at the forefront of small business automation software. For CEOs looking to streamline their operations and enhance customer engagement, Clate’s insights are golden.

Scale 62
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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

CRMs can play a pivotal role in shaping your marketing approach and driving personalization. For instance, Act! Once you’ve got enough data on your prospects and clients through your CRM software , you can launch automated campaigns that help you personalize at scale. All you need is a CRM like Act!,

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How to organize your virtual data room with a data room index

PandaDoc

Virtual data rooms (VDRs) have become pivotal in meeting the demands of executing modern, complex business deals. Key takeaways A data room index acts as a map of the VDR , illustrating all the documents, main folders and subfolders for a quick and easy search of your data. Looking for an ideal virtual data room software?

Data 52
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The Art of Failure

Sales and Marketing Management

In the software world, failure equals cool, which equals job security. Why can’t we view failure more like the software world? By reflecting on the learnings with your team, you can quickly iterate, or make decisions about whether to pivot or preserve. Act fast: What can you do in hours and minutes, not days and weeks?

ACT 200
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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

Even though our company is scaling quickly and getting close to the point of full capacity, it’s not the right time to hire salespeople — because a pivot to something more sustainable could be in the works. Pivot quickly When you’re in charge of the sales process, you have full control over the technology and other business aspects.

Hiring 87
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How to Navigate Pricing In a Pandemic

Sales and Marketing Management

We can see the echoes of this time and the 2008 recession and also know that this is a time for everyone to reevaluate everything, from how they market their brand, to pivoting their business (if they can and if needed), how to sell, how to price their products and services, and much more.

Chemicals 177
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Entrepreneurial Competency: What it Is & Why it Matters

Hubspot Sales

I like to reference the data point that the average successful startup has two major pivots before finding product/market fit.” Capacity for Learning in Action (Example) “ One company I worked with built an all-in-one software platform for ecommerce sellers,” says Reed. But what does this data point mean for entrepreneurs exactly?