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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. Cross-Sell Analysis. Targeted Advertising. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. The idea is to build out a cross-selling strategy based on the findings of your cross-sell analysis and to continuously improve it. They saw a 37.4%

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

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Persuasive Selling Techniques Every Digital Agency Needs for Local Success

BuzzBoard

Even good market research and competitor analysis fall short of meeting business goals more than often. A good starting point before crafting a proposal that aligns your services with your prospects’ goals is to run a complete SWOT analysis of their current digital landscape. How Can Your Agency Turn Rejections into Opportunities?

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How to Optimize Digital Marketing Campaigns for Small Business Clients

BuzzBoard

Conduct a Thorough Needs Analysis Begin the optimization process by conducting a comprehensive needs analysis for each small business client. Competitor Analysis: Analyze the online strategies of competitors. Mobile Advertising Strategies: Tailor advertising strategies for mobile users.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Readable - a text analysis tool that analyzes your content for readability, keyword density and other useful statistics. Mind your target advertisers.

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